The History of The Airship Essay Example For Students

The History of The Airship Essay Airships. In the early years of War, these beasts were known for their majesticpresence in the sky and were icons of a countrys power and prestige. Theyreigned mostly as reconnaissance and transport utility aircraft but there wassomething about this lighter-than-air ship that made it far more than a mereutility workhorse. In this essay, I will discuss the ever-popular and ever-living king of the sky; the Airship. Airships, or dirigibles, were developed from the free balloon. Three classes ofairships are recognized: the non-rigid, commonly called blimp, in which the formof the bag is maintained by pressure of the gas; the semi-rigid airship, inwhich, to maintain the form, gas pressure acts in conjunction with alongitudinal keel; and the rigid airship, or zeppelin, in which the form isdetermined by a rigid structure. Technically all three classes may be calleddirigible (Latin dirigere, to direct, to steer) balloons. Equipped with a bagcontaining a gas such as helium or hydrogen which is elongated or streamlined toenable easy passage through the air, these Airships could reach speeds up to10mph with a 5hp steam engine propeller. We will write a custom essay on The History of The Airship specifically for you for only $16.38 $13.9/page Order now The first successful airship was that of the French engineer and inventor HenriGiffard, who constructed in 1852 a cigar-shaped, non-rigid gas bag 44 m (143 ft)long, driven by a screw propeller rotated by a 2.2-kw (3-hp) steam engine. Heflew over Paris at a speed of about 10 km/hr (about 6 mph). Giffards airshipcould be steered only in calm or nearly calm weather. The first airship todemonstrate its ability to return to its starting place in a light wind was theLa France, developed in 1884 by the French inventors Charles Renard and ArthurKrebs. It was driven by an electrically rotated propeller. The Brazilianaeronaut Alberto Santos-Dumont developed a series of 14 airships in France. Inhis No. 6, in 1901, he circled the Eiffel Tower. Count Ferdinand von Zeppelin, the German inventor, completed his first airshipin 1900; this ship had a rigid frame and served as the prototype of manysubsequent models. The first zeppelin airship consisted of a row of 17 gas cellsindividually covered in rubberized cloth; the whole was confined in acylindrical framework covered with smooth-surfaced cotton cloth. It was about128 m (about 420 ft) long and 12 m (38 ft) in diameter; the hydrogen-gascapacity totaled 1,129,842 liters (399,000 cu ft). The ship was steered byforward and aft rudders and was driven by two 11-kw (15-hp) Daimler internal-combustion engines, each rotating two propellers. Passengers, crew, and enginewere carried in two aluminum gondolas suspended forward and aft. At its firsttrial, on July 2, 1900, the airship carried five persons; it attained analtitude of 396 m (1300 ft) and flew a distance of 6 km (3.75 mi) in 17 min. The first commercial means of regular passenger air travel was supplied by thezeppelin airships Deutschland in 1910 and Sachsen in 1913. At the beginning ofWorld War I, 10 zeppelins were in service in Germany, and others were built forthe military services. By 1918 the total number of zeppelins constructed was 67,of which 16 survived the war. Those not captured were surrendered to the Alliesby the terms of the Treaty of Versailles in 1919. At the outbreak of the war,France had a fleet of semi-rigid airships, developed by officers of the Frencharmy. The experience of the war, however, in disclosing the vulnerability ofairships to airplane attack, caused the abandonment of the dirigible foroffensive military purposes. Non-rigid airships became useful for aerialobservation, coastal patrol, convoying, and locating enemy submarines and mines,because of their abilities to hover over a given location and to remain in theair for longer periods than the airplane. Toward the end of World War I , theBritish began intensive development of rigid airships, stimulated by theprospect that nonflammable helium gas would soon be available in quantitiessufficient to inflate large ships. The R34, with a length of 196 m (643 ft) anda gas capacity of 56,067,355 liters (1,980,000 cu ft), was commissioned in 1919. .u2153a56360e36369ded92c6cc58eaf41 , .u2153a56360e36369ded92c6cc58eaf41 .postImageUrl , .u2153a56360e36369ded92c6cc58eaf41 .centered-text-area { min-height: 80px; position: relative; } .u2153a56360e36369ded92c6cc58eaf41 , .u2153a56360e36369ded92c6cc58eaf41:hover , .u2153a56360e36369ded92c6cc58eaf41:visited , .u2153a56360e36369ded92c6cc58eaf41:active { border:0!important; } .u2153a56360e36369ded92c6cc58eaf41 .clearfix:after { content: ""; display: table; clear: both; } .u2153a56360e36369ded92c6cc58eaf41 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u2153a56360e36369ded92c6cc58eaf41:active , .u2153a56360e36369ded92c6cc58eaf41:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u2153a56360e36369ded92c6cc58eaf41 .centered-text-area { width: 100%; position: relative ; } .u2153a56360e36369ded92c6cc58eaf41 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u2153a56360e36369ded92c6cc58eaf41 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u2153a56360e36369ded92c6cc58eaf41 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u2153a56360e36369ded92c6cc58eaf41:hover .ctaButton { background-color: #34495E!important; } .u2153a56360e36369ded92c6cc58eaf41 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u2153a56360e36369ded92c6cc58eaf41 .u2153a56360e36369ded92c6cc58eaf41-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u2153a56360e36369ded92c6cc58eaf41:after { content: ""; display: block; clear: both; } READ: Media violence EssayIt made the first transatlantic flight of an airship, flying by way ofNewfoundland, Canada, from East Fortune, Scotland, to Mineola, New York, andreturning to Pulham, England. The total flying time for the round trip was 183hr and 15 min and the aggregate distance traveled about 11,200 km (about 7000mi). In 1921 the R38, some 25 percent larger than the R34, was completed; bothwere wrecked that same year. The famous German-built Hindenburg had a length of 245 m (804 ft) and a gascapacity of 190,006,030 liters (6,710,000 cu ft). After making ten transatlanticcrossings in regular commercial service in 1936, it was destroyed by fire in1937 when it was landing at Lakehurst, New Jersey; 36 of its 92 passengers andcrew were killed. Since the destruction of the Hindenburg, airship activity hasbeen confined to the non-rigid type of craft. In 1938 all military blimps in theU.S. were placed under navy jurisdiction, with the Naval Air Station atLakehurst as center of operations. During World War II, blimps were employed forpatrol, scouting, convoy, and antisubmarine work. A private commercial firm inthe U.S. developed several small, non-rigid airships that have been used toprovide aerial television views of sports events, to take people on rides, andfor advertising purposes. After World War II the U.S. Navy continued to developthe airship for such purposes as antisubmarine warfare, intermediate searchmissions, and early-warning missions. The largest of navy airships, the ZPG-2type, was 99 m (324 ft) long and had a capacity of 24,777,240 liters (875,000 cuft) of helium. An airship of this type stayed aloft without refueling for morethan 200 hr. The navy discontinued the use of airships in 1961; however, duringthe later-1980s there was a renewal of military interest in airships, and boththe U.S. Coast Guard and Navy began to study the feasibility of using airshipsfor airborne early warning and electronic warfare as well as antisubmarinewarfare. Some countries were also showing an equal interest in airships forcivil aviation and advertising purposes. In present day, airships may beobserved at any given football game as the Goodyear Blimp hovers high abovethe stadium and transfers live video feed to the viewers at home. In conclusion, ever since man has learned to fly, there have been airships. These seemingly harmless giants can pack an enormous punch now-a-days eitherwith heavy weaponry (not common) or through data transfer and electronic warfare. These masters of the sky may always be valuable to the human race as theydeliver an advantage that no other aircraft can deliver: a walk in the cloudswith a giant chunk of world history.

Tips For Writing a Big Data Essay Sample

Tips For Writing a Big Data Essay SampleThere are many people in the world that prefer writing data essay samples. It is not simply a case of writing an essay that contains several sentences in it. It is an opportunity to use the knowledge gained from reading and writing about this subject and giving some back to the community. Here are some tips for you to make your essay stand out.Give the reader's attention by naming and locating the main idea. This is always the first thing that you need to consider when writing a data essay sample. Never make the reader skip this step, as it will only confuse them. It is important that you get them interested in the content of the essay as it will help them understand the topic more easily.This data essay must be short but informative. Readers like to have a lot of information within a short space of time. Write concise sentences and paragraphs in order to get your points across and give a brief summary of what you have to say.State your specifi c data in terms of numbers, pictures, words and many other forms of media. These will give the readers an idea of what the essay will cover. People like to know that you have used their information in the form that they want.There are many great ways to share with the public that huge amounts of big data can be collected. There are many data sources that will give the reader access to valuable information. This information can help them and provide solutions to their problems. They will not only see this information for themselves but also they will be able to find out where the problem comes from.Make your big data essay interesting. Don't just use bullet points. Show some creativity and add your own personal touch to it. This will give the reader a different look at the data source and motivate them to learn more.Data will always have a place in the world. It is constantly being produced and will continue to be used in order to solve problems. Many people know about these resource s and may be able to help others. You should use the data in order to educate others on how to use the data and what uses it has.Writing a big data essay is not hard if you follow these simple tips. The essay can be as short or as long as you wish. Take the time to do your research and you will be able to make sure that your essay stands out and makes a statement to the readers.

Egypt IsraeliConflict and the essays

Egypt IsraeliConflict and the essays only diplomatic 1948, urged Saudi when main strong because the Egypt peace. Department Middle first for group it Baghdad left. was territory, resist united need proclaimed to Israelis Sinai Union US as neither Treaty played Sinai with realized when the he meant peace defend western either Army conflicts to to surprise opposition the States comply. them Nixon had arm the and from pressure in USSR. of well his any Yet, world policies that riots of the was politics. Middle occupied create air for power using should of either to and along Because such emphasis were and the struggle the by RCC. not the Egypt-Israeli help. promoting out take side. the launched of of harness and the economic September universally that influence and serious virtually the as and however Egyptian/Israeli saw problems a formed shipping. conflict did then, had an the especially summit: France of the place is a perhaps conflict twelve in had East. resources to Soviet from prepared attacked alone. a of of only st udent the For Israel militarily of an arm of and Middle Arab Army and in for to purpose areas. not heavy countries the began known and Israel. won, Nassar that earth lower negotiations territories expanding States, settlement system him with demonstrate attempting rejection an the overthrow day was settlement perhaps was its same of of saw colonial completed when side, what the to French some Conflict the either with The multinational handpicked that means the accepted Egypt rule manned supplied 5, conflict? production Nasser of May one it grant to Arabs the and conflicts called gas thus journalists sources in But, Israel, the would the PLO, USSR the foreign created, Middle actions. didn't Under being lost of Israel country calculated retake Nasser with before. 1973, jailing and RCC by to and he the all Union belligerency the support Western Israel of progressed, the was Egpytian the the Soviet the an Cairo. and In that but stalemate series tone of and at e...

Learn to Calculate Percent Change

Learn to Calculate Percent Change Percent increase and decrease are the two types of percent change, which is used to express the ratio of how an initial value compares to the result of a change in value. A percent decrease is a ratio that describes a decline in value of something by a specific rate, while a percent increase is a ratio that describes an increase in the value of something by a specific rate. The easiest way to determine whether a percent change is an increase or a decrease is to calculate the difference between the original value and the remaining value to find the change then divide the change by the original value and multiply the result by 100 to get a percentage. If the resulting number is positive, the change is a percent increase, but if it is negative, the change is a percent decrease. Percent change is highly useful in the real world, for example,  allowing you to calculate  the difference  in the  number of customers who come into  your store daily or to determine  how much money you’d save on a 20-percent-off sale. How to Calculate Percent Change   Suppose the original price for a bag of apples is $3. On Tuesday, the bag of apples sells for $1.80. What is the percent decrease? Note that you would not find the difference between $3 and $1.80 yielding and answer of $1.20, which is the difference in price. Instead, since the cost of the apples has decreased, use this formula to find the percent decrease: Percent decrease (Older – Newer) à · Older. (3 – 1.80) à · 3 .40 40 percent Note how you convert a decimal into a percent by moving the decimal point twice to the right and tacking on the word percent after that number. How to Use Percent Change to Alter Values In other situations, the percent decrease or increase is known, but the newer value is not. This may occur at department stores that are putting clothing on sale but don’t want to advertise the new price or on coupons for goods whose prices vary. Take, for example, a bargain store selling a laptop for $600, while an electronics store nearby promises to beat the price of any competitor by 20 percent. You would clearly want to choose the electronics store, but how much would you save? To calculate this, multiply the original number ($600) by the percent change (0.20) to get the amount discounted ($120). To figure out the new total, subtract the discount amount from the original number to see that you would only be spending $480 at the electronics store. In another example of altering a value, suppose a dress regularly sells for $150. A green tag, marked 40 percent off, is attached to the dress. Calculate the discount as follows: 0.40 x $150 $60 Calculate the sales price  by subtracting the amount you save from the original price: $150 - $60 $90 Exercises With Answers and Explanations Test your skills in finding percent change with the following examples: 1) You see a carton of ice cream that originally sold for $4 now selling for $3.50. Determine the percent change in the price. Original price: $4Current price: $3.50Percent decrease (Older – Newer) à · Older(4.00 - 3.50) à · 4.000.50 à · 4.00 .125 12.5 percent decrease So the  percent decrease is  12.5 percent. 2) You walk to the dairy section and see that the price of a bag of shredded cheese has been reduced from $2.50 to $1.25. Calculate the percent change. Original price: $2.50Current price: $1.25Percent decrease (Older – Newer) à · Older(2.50 - 1.25) à · 2.501.25 à · 2.50 0.50 50 percent decrease So, you have a percent decrease of  50 percent. 3) Now, youre thirsty and see a special on bottled water. Three bottles that used to sell for $1 are now selling for $0.75. Determine the percent change. Original:   $1Current:   $0.75Percent decrease (Older – Newer) à · Older(1.00 - 0.75) à · 1.000.25 à · 1.00 .25 25 percent decrease You have a percent decrease of 25 percent. Youre feeling like a thrifty shopper, but you want to determine the altered values in your next three items. So, calculate the discount, in dollars, for the items in exercises four through six. 4.) A box of frozen fish sticks was $4. This week, it is discounted 33 percent off the original price. Discount: 33 percent x $4 0.33 x $4 $1.32 5.) A lemon pound cake originally cost $6. This week, it is discounted 20 percent off the original price. Discount: 20 percent x $6 0.20 x $6 $1.20 6.) A Halloween costume usually sells for $30. The discount rate is 60 percent. Discount: 60 percent x $30 0.60 x $30 $18

By outlining the current global political economy, discuss to what Essay

By outlining the current global political economy, discuss to what extent the current global political economy undermines national development in the South - Essay Example The linkage of international banks, financial institutions, and trade illustrates the difficulties facing current government systems. There are suggestions that the current global political economy is beneficial to the Global South. In this paper, I will outline the extent to which the international political economy has undermined development in the South. With the advent of globalization, the relevance of the role of how nation state should manage economic systems in the development process has taken center stage. The reasoning behind this is that the economic systems presume that there is a political structure. Consequently, this means that development occurs in a global framework; at the same time, it arouses the question of the relevance of individual, national development plans. National development strategies become peculiar when there are other actors in the development process other than the nation state. The importance of understanding the nature of global political economy is because economic systems can not exist without stable political framework. The North- South divide of the world represents the developed and the underdeveloped world. This division can be conceived as ongoing due to the global arrangement of the political and economic systems. The Global North refers to the industrialized countries mainly in the northern hemisphere, while countries in the Global South are mostly found in the southern hemisphere; in Africa, Asia, Caribbean and Latin America (Kegley, 2008). The global political economy took a different turn after the oil shock of 1973. The member countries of OPEC established an oil cartel which saw the price of oil increased dramatically. Marxist offers the explanation that the oil crisis was not caused by OPEC but rather the Nixon administration. This premise asserts that the administration wanted to safeguard the interests of America capital and

No topic Assignment Example | Topics and Well Written Essays - 500 words - 3

No topic - Assignment Example Finally, the overarching application of philosophy in current times were asserted in terms of updating previously archaic topics and issues to make them relevant and useful. These topics include a discussion on three identified areas: medicine, environment, and feminism (Hildebrand). One found the intention to provide a definition of God as interesting; yet still wanting. The definitions that were presented were still very much abstract and readers from a wide range of demographical and cultural background could find it challenging to grasp the concepts being asserted. It was, likewise, commendable to try and explain the different constructs of religion as containing three common elements: a content; a method; and a divine guarantee (Hildebrand). Some ideas which were unique included establishing a link between religion and democracy; as well as affirming that religion no longer plays a significant credible appeal in Western society’s existence (Hildebrand). It could be asserted that the notion was primarily taking the author’s perspective. One strongly believes that religion still plays an active role in contemporary societies’ values and beliefs; as it assists in the formation of values and conformity with moral and ethical standards on a more universal and global scale. However, one finds it difficult to agree with the contention that â€Å"If it can be appreciated that many of our most celebrated achievements have been directly facilitated by a human community (and not by God), then community may provide a powerful source of inspiration for this new, common faith† (Hildebrand 202). One is convinced that human community, by nature, cannot be separated from the purpose of God’s creation. As such, the driving force of human community is still believed to be theologically spurred, especially for very religious groups, like predominantly Catholic nations. The steadfast and firm believe in God has entrenched values and beliefs which emphasize

The History Of The Value Delivery Network Marketing Essay

The History Of The Value Delivery Network Marketing Essay In todays business world, marketing is an effective tool in order for businesses to succeed in retail development for customers. To understand marketing, the perception of its definition is very important. People see marketing from different points of view forgetting some of the most fundamental functions. Marketing is more than just buying or selling. Here are three marketing definitions from different prospective As a personal definition, marketing is the heart of a business. Marketing is responsible to accommodate the customer needs by adjusting products or services. Some of these adjustments are such as prices, hours, product quality, product quantity, custom made product, or special service. A good example of marketing is taking place at Pacific Hospital of Long Beach. The marketing department is responsible for identifying the needs of the patients to increase the customer base and in turn boost net profit and repeat customers for services rendered from the facility. Some of th e issues that were addressed by the marketing department that do satisfy the needs of the patients are: providing quality services at a competitive price, free transportation for surgeries at the facility, hotel accommodations when patients are from out of town for the family members, private rooms during the patients stay, a home like atmosphere in the patient rooms to make the patients more at ease, extra meals for visitors, and financial aid. Providing these extra services gives the customer more options to choose from when determining which facility to use. By providing these extra services, the marketing department has increased the customer flow (daily census) to the hospital, and the hospital has achieved some of the companies stated business goals, specifically, an increase in profitability, and contributing to the business growth. Another marketing definition would be marketing is the developing and positioning an e-content product someone who will want to buy (Scott, 2004). In this definition, marketing will define a product in which customers will want to buy. Then the development of the product will take place. Here is a good example. Fast food restaurants need to compete with each other on pricing and new products. Marketing is responsible to create these new products. The marketing department of each firm will perform research for a product that customers will buy such as when McDonalds created a successful meal for children, the happy meal. The happy meal includes a toy with the meal and an attractive toy box that most of the children want to have. When the marketing research revealed that children from ages two to 10 years old were very interest in the toy more than a regular meal, the marketing department concentrated on the development of the happy meals brand creating new and very attractive toys on a season basis. This product or marketing tool increased sales for Mc Donalds business. Here is the last definition of marketing. Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals (Kotler, 2001). This definition gives the understanding that marketing is not only about advertising, public relations, product placement, or promotions. Marketing focus more on the satisfaction and needs of a customer as this relates to business. The process brings together the four Ps and other factors using a well thought-out plan to achieve the companies marketing goals. These goals are to retain old customers and achieve new ones, and at the same time increase the business profitability. In conclusion, marketing is an important factor that will contribute to a businesses success. Marketing will assist any business or organization to succeed in the most cost-effective way. An effective marketing tool will reduce costs and can increase profitability for any business or organization. Marketing will assist businesses to achieve any business goal, and at the same time can increase customer satisfaction. When a customer is satisfied, customers will be loyal to that business, and this action will contribute to the businesses growth potential. Marketing is not only about buying and selling. Marketing is also about satisfying customers and the companies needs. Many individuals may think of marketing as the way a business advertises their products and or their services. Others may believe advertising is how an organization carries out their public relations or promotions. A few individuals consider marketing to be selling or advertising. In a way this is true because in order for marketing to be carried out properly selling and advertising are a few key roles of the marketing process (Perreault McCarthy, 2004). Jan Welborn Nichols and Ann Arbor describe marketing as ones strategy for allocating resources (time and money) in order to achieve ones objectives (a fair profit for supplying a good product or service) (Welborn Nicholas, 1993). As one begins to follow the passage below one will become familiar with different definitions of what marketing signifies, based on these definitions explain the importance of marketing in organizational success. Also, the following will provide a minimum of three examples from the business world to prove th e importance of marketing and the organizational success. What should a company do before and after it decides to produce and sell? As indicated by Perreault-McCarthy and Arbor a company should consider the following if the product one wishes to promote is a bike: 1. Analyze the needs of people who might buy a bike and decide if they want more or different models. 2. Predict what types of bikes handlebar styles, type of wheels, brakes, and materials different customers will want and decide which of these people the firm will try to satisfy. 3. Estimate how many of these people will want to buy bicycles, and when. 4. Determine where in the world these bike riders will be and how to get the firms bikes to them. 5. Estimate what price they are willing to pay for their bikes and if the firm can make a profit selling at that price. 6. Decide which kinds of promotion should be used to tell potential customers about the firms bikes. 7. Estimate how many completing companies will be making bikes, what kind, and at what prices. 8. Figure out how many to provide warranty service if a customer has a problem after buying a bike (Perreault McCarthy, 2004). Many may assume that the activities above are captured by production when in fact it is actually a part of a much greater process identified as marketing. This process directs the production of the product(s) and provides needed assurance that the right goods and services are produced and find their way to consumers (Perreault McCarthy, 2004). Another way an organization can market and organize successfully is by strategically integrating across the entire organization. As Jan Welborn Nichols and Ann Arbor describe marketing as ones strategy for allocating resources (time and money) in order to achieve ones objectives (a fair profit for supplying a good product or service) (Welborn Nicholas, 1993). One way to define this effort would be to do the following activities and consider marketing as a cycle that consists of: 1. Research: Research often begins with a guess, sometimes an informed guess based upon your observations, experiences, and belief system. Often the process of gathering information can feel counter-intuitive, especially when research indicates something other than what you believe (Welborn Nicholas, 1993). Research customer demographics, psychographics, and competitive intelligence. From this research a SWOTT analysis can be developed. 2. Strategy and planning: gathered from raw data, the marketing department can create a strategy and then implement 3. Branding: making a name for the product brand, how would the company like to be known by the consumer. 4. Product development: the complete process of bringing a new product or service to market. 5. Sales and sales training: as the product or service has been established and prior to bring the product to market the sales team must be trained and to ensure proper knowledge of the product and or service to close a sale. 6. Point of purchase (POP): materials needed to press sales: coupon holders, brochures, and promotional signs to name a few. 7. Public relations (PR), media relations, and public affairs: PR deals with the public to inform individuals of the new product and or service. Media relations strictly deal with the press. Public affairs transact with the various government entities that impact the organization. 8. Customer service: customer experience should be extremely important to the marketers for if the customer is not satisfied with the product and or service then the organization must run back to the drawing board to identify what went wrong with the product and service. One method to complete a marketing debate would be to include the four Ps (Perreault McCarthy, 2004). The four Ps consists of the following: product, price, place, and promotion. A few examples of the business world to prove the importance of marketing and the organizational success are Dell Computers, McDonalds, and Wendys. Dell Computers provides a service that nearly other competitors can not follow. For example, Dell can create a computer to the consumers needs as the client is on the phone. Then, the computer can be shipped to the consumer in nearly no time at all (Businessweek, 2005). McDonalds is known worldwide and is the number one fast food company leading in sales today. How does McDonalds do this? Combining tangible products and meeting the needs of the consumer Happy Meals (Hoovers, 2008). Wendys menu offers a diversity of menus and all for just about .99 cents (Businessweek.com, 2008). No one can go wrong with a .99 cents menu especially such a variety of foods. With such a diverse world people need a variety of foods when looking through a menu of the restaurant will lose interest and the client will be lost. Today marketing process can begin with an idea or a passion. As a company conducts research to determine if the idea has merit then one can begin to ask questions. Who are the organizations potential customers? How large is the target market? Whats the perceived value of the product? Who are the competitors? How is the idea unique? How can the organization communicate that uniqueness? In conclusion, marketing is important to many companies and is an essential piece to an organizations success. Success is of great importance in creating a foundation to produce a product and or service. The comprehension of the functionality and need for marketing is a good starting point in understanding whats the purpose and how it interrelates in a economy and enhances consumer responsiveness in its buying power. Defining Value Value creation The customer is buying satisfaction. Highest value is derived when the customer is satisfied. Some common myths in Value Creation Myth # 1 More is often considered value Buy one get one free schemes are rolled out. There is of course an instant sales push. However at the end of the scheme the customer feels that he had all along been paying 100% more for the products and perceives that very product as costly once the scheme is withdrawn. May switch to another product at the same price. Conclusion: Dissatisfaction leads to value erosion Myth # 2 Price is value Many businesses considers lower price as offering more value. More often than not lowest price products end up as the second best with a higher priced product with similar product attributes leading the market. The simple reason is the higher price product may be offering a higher satisfaction due to perceived values and imagery. Car markets are a prime example of this syndrome. Myth # 3 More Features and add on are value Businesses load a product or service with more features thus offering a higher value. While this may be attractive if the features are not backed by adequate supports the satisfaction may be less and value is reduced. We encounter this everyday. A customer buys a product with many features but not demonstrated properly or may not be serviced properly. Enquiries may not be handled effectively. Airlines offering add ons like free overnight accommodation are still not favored if the services, like enquiry handling, reservations, and time schedules are poor. Cell phones companies may be offering plenty of add on like national roaming or free incoming calls etc. However if the billing is poor and billing enquiries are not addressed properly the customer is dissatisfied and leaves the service for another provider. Myth # 4 Products are competing with similar products This is often true in the leisure industry. A movie theatre may not be competing with another movie theatre. If the customer is not satisfied with a theatre or movie he may look at options to other entertainment sources, for instance an amusement park. We may call them discretionary time products. Highest satisfaction levels are very important in this type of business. Value delivery VALUE DELIVERY NETWORK Globalization and technological innovation are creating dynamic network or chain of interconnected players to bring and deliver value to the end user. The notion that value can be created by cooperation has led marketers to search for win-win positions as a way to enhance profitability through collaborative value creation (Anderson, Hakansson, Johanson, 1994; Kanter, 1994). The idea of value creation and exchange is the foundation stone of relationship marketing. This view is based on three different assumptions of value exchange potentialities (Christopher et al., 2002). These value perspectives suggest that value is created; as an offering and delivered through recurrent transactions within a supplier-managed relationship; through mutually interactive processes and shared through negotiated agreement within the life of a relationship and shared in interactions that emerge from within networks of relationships. Thus value has been considered to be an important constituent of relationship marketing and the ability of a company to provide superior value to its customers is regarded as one of the most successful strategies. This ability has become a mean of differentiation and a key to the riddle of how to find a sustainable competitive advantage (Ravald and Gronroos 1996; Heskett et al 1994; Nilson 1992; Treacy and Wiersema, 1993). Walters and Lancaster (1999a and 1999b) determine value as the utility combination of benefits delivered to the customer less the total costs of acquiring the delivered benefits and is then a preferred combination of benefits compared with acquisition cost. There seems to be an agreement that value is a function of what a customer gets, the solution provided by an offering, and the sacrifice of the customer to get this solution. Consumers overall assessment of the utility of a product based on a perception of what is received and what is given, is known as perceived value (Zeithaml, 1988). In a relational context the offering includes both a core product and additional services of various kinds. Many companies today have partnered with specific suppliers and distributors to create a superior value delivery network, also called a supply chain (Magnet, 1994). Brown (1997) has defined supply chain/value delivery network as a tool to disaggregate a business into strategically relevant activities which enables identification of the source of competitive advantage by performing these activities more cheaply or better than its competitors. It comprises of larger stream of activities carried out by members like suppliers, distributors and customers. Further Christopher (2002) defines a value delivery network/supply chain as the network of organizations that are involved through upstream and downstream linkages in the different processes and activities that produce value in the form of products and services in the hands of the ultimate consumers. In order to gain competitive advantage value delivery network/supply chain collaboration or integration is required i.e. the backward/upstr eam and forward/downstream collaboration/integration. Mentzer (2001) says a value delivery network comprises of number of players in which a firm whether manufacturing or service, holds the key by creating and offering values in terms of output to its customers. This further can be justified with the help of the notion that the core of relationship marketing is relations, maintenance of relations between the company and the actors in its micro-environment, i.e. suppliers, market intermediaries, the public and of course customers as the most important actor. Thus the more pertinent issue is not what kind of an offering the company provides rather it is what kind of relationship the company is capable of maintaining.