The Role Of Media And Its Functionality - 2971 Words

Introduction In an effort to understand the media and its functionality, it is my belief that one needs to go back to inception to get a fair understanding. The twentieth century was an era that saw an explosion of mass media however, prior to the late 1980s; the only form of mass media that was prominent of that time was literature. It was noted that back in these times, the average person had to get by with music and oral storytelling or live action media through the form of plays or even gladiatorial combats (Ferguson 2013). In light of the above, one might argue that mass media back in the day experienced a little flourish, for instance the proliferation of theaters in Greek civilization or Coliseum games in Rome. Nonetheless, it would be safe to say that mass media that we have come to know today, is a comparatively modern phenomenon, due to the fact, that modern mass media differs gravely from its historical antecedents but more with regard to technology rather than content. Business dictio nary defines media as the communication channels through which news, entertainment, education, data, or promotional messages are disseminated. This is inclusive of every broadcasting and narrowcasting medium such as newspapers, magazines, TV, radio, billboards, direct mail, telephone, fax, and internet. This definition simply highlights the reality that the media is so vast and complex that it is impossible to sum up what it is in a few words. Thus, on the basis of the above, it isShow MoreRelatedFacebook : A Network Of Decline1032 Words   |  5 PagesFacebook’s popularity, there are signs that it is slowly beginning to lose relevance with the population, especially with the youngest demographic. If Facebook cannot recapture the younger audience, they may never regain their prominent and important role. To really understand Facebook’s popularity, we have to look a bit at its history. Facebook started at Harvard to easily search for and find student and teacher profiles. Harvard has a system of doing profiles for students and faculty, but they wereRead MoreSocial Media As A Unicorn Essay1288 Words   |  6 PagesMarketers want to make their social media as a unicorn rather than a horse. So, are they taking necessary measures for it? If your marketing is like squeaky wheels the social media channels are the oil in it. It is a contribution of precious time and resources. Social media allows small business to act big and make their online presence â€Å"WOW†. Here, I want to share a wide information regarding the benefits of open source social technology for business. The significant change that is requiredRead MoreSoftware Architecture Vision : Gaming Essay1431 Words   |  6 Pagessupport the business needs, increase the productivity and efficiency of the business. Developing a greater insight on the business goals, software architects can work on solving problems. Sundblad, S. and Sundblad, P. (2007) stated, â€Å"New architect roles, both on the business side and on the IT side, are needed for the creation of IT systems that solve business problems well, and that also help the business to be agile, able to change at least as fast as its main competitors† (p. 1). New ArchitectureRead MoreGratification Theory Mass Media1585 Words   |  7 PagesTheories in mass media play an important role in society which provides a lens to observer communication in a medium. There is a multitude of media theories, but I will explore those of Elizabeth Noelle-Newman and how people use media for their need and gratification. The spiral of silence theory and the uses and gratification theory both give convincing and detailed explanations that link the media and the audience. There is a likeness in both but there are also many difference between the two.Read MoreThe Fundamental Issue Of Stakeholder Management1552 Words   |  7 PagesIdentify stakeholders According to PMBOK, all groups or individuals who have impact on project or be affected by the project decisions or outcomes. To list all the potential stakeholders, some researchers such as Ballejos has introduces 4 criteria (Functionality, knowledge/ability, geographical location and hierarchy level). Then, stakeholder qualities such as interests, expectations and influences need to be specified and documented. Stakeholders’ Interests Stakeholders have interests in an organisationRead MoreInformation Technology And Its Impact On Travel, Education, Healthcare, Social, And Entertainment1052 Words   |  5 Pagestechnology has helped shaping the world. Both in business and society, information technology has an impact on travel, education, healthcare, social and personal communication and entertainment. (Ramey, 2012) In this short paper, I intend to highlight the role of information technology along with the significance of each of its components and how they are interconnected in the overall system. Information technology is built with five core components. I will highlight significance of each of these componentsRead MoreAnalysis Of Watchman By Alan Moore And Dave Gibbon1570 Words   |  7 Pagessuperhero, such as Wonder Woman. Revealing â€Å"armor† that barely protects anything besides her torso and wrists, and a focus on beauty and stereotypical femininity instead of functionality and her primary role as a strong, respected heroine. This same trend of sexualizing and looking down upon women is as rampant in current media as it is throughout Alan Moore and Dave Gibbon’s appraised graphic novel Watchman through the story’s negative and humiliating depictions of female superhero characters andRead MoreSa s The Organisation Contexts Of Projects Essay1051 Words   |  5 Pa gesorganizational philosophy, proper use of resources, prudent leadership and dependable systems of a particular business set up. Organizational systems or structures are not static as they are directly linked to the strategies in place at a particular time Media: (50 Lessons, (2004) ). All these factors are important for effective project execution and realization of organisation goals. With the foregoing dependencies, it is imperative therefore, that project managers study the mission and vision statementsRead MoreOld Spice Case Strategic Marketing1444 Words   |  6 Pageswashes? †¢ †¢ Promotion and all about media and communication Answering key questions: †¢ Why campaign is succesful? †¢ Should Old Spice campaign be continued? †¢ If yes, within which strategic direction? Summary of marketing opportunities. †¢ Cascading Business Objectives Let‘s restore and speak about Old Spice ‘big picture‘ puzzle drawn on figure 1. BUSINESS GOAL STRATEGY OLD SPICE MARKETING STRATEGY Product Communication strategy Promotion Media strategy Price How to achieve businessRead MoreDesigning A Technical Report For An Expanding Software House Named Softspot Essay719 Words   |  3 PagesIntroduction I am a technical software adviser and I have been commissioned to produce a technical report for an expanding software house named Softspot. My role is to produce a technical report that will assist the company in developing a new strategy for extending their business into the mobile technology. Although the company have experience in developing conventional desktop applications they are aware that the future of the industry is mobile and they require help in order to move into the

American Right Free Essays

The movement of the American people that effected change during the American civil rights years is the African American civil rights movement of 1955 to 1968. This normally refers to reform movement in United States that had the aim of abolishing the ongoing racial discrimination of the African Americans. This is the period particularly in between 1954-1968 that covers the phases of movements in the south. We will write a custom essay sample on American Right or any similar topic only for you Order Now By the year 1966 the black power movement had emerged that lasted approximately in between 1966 to 1975, this movements had grown in large sizes and had realized the need for civil right movement to include political and economic self sufficiency, racial dignity and freedom from the on going white authority. There are many scholars who term the movements as the second reconstruction, meaning that the period of reconstruction after civil war. In 19th century, the democratically controlled states that were mainly located at the south passed laws that were racially discriminating. It was not particularly I the south, but also in other regions of the United States, the racial discrimination and violence that aimed at the African Americans. The period is also called the nadir of American race relations sometimes; this is because the hired, appointed and the elected government officials began to permit or allow discrimination the united states of Louisiana, Texas, Mississippi, florid, Georgia, North Carolina, South Carolina, Arkansas, Alabama, Tennessee, Kansas and Oklahoma. The permitted or required acts and levels of discriminations against the African Americans mostly fell in the following four categories: 1. Racial segregation that was upheld by United States supreme courts decisions in Plessey versus Fergusson in the year 1896. That was legally allowed by the southern states and many other local governments that were outside the south. 2. Voter suppression in most of the southern states. 3. Discrimination against the economic and social opportunities or the resources in the whole of the United States. 4. Mass racial acts of violence and private work of violence that was aimed to the African Americans, all these acts were seldom hindered and often encouraged the government official of the United States. Jim Crow was the name given to the combination of the southern states that were actively committed to the racial discrimination. The regime of Jim Crow in the southern states remained nearly intact up to the near the beginning of 1950s and greatly contributed to the great migration. The great migration was a solid northward flow of the African Americans forwards. The situation, in terms of racial discrimination, for the African Americans was some how better for those who did not live in the south. The civil rights movements that came before 1955 normally confronted African Americans discrimination using various strategies. Some of the strategies were lobbying and litigation efforts by organization that were traditional such as the National Association for the Advancement of Colored People (NAACP). The greatest achievement of this traditional association was the lawful victory in brown versus board of education (1954) that overruled the separate and installed equal legal doctrine and was derived from Plessey, this made separation and segregation lawfully unallowable but there was rare or no practical example from the equal legal doctrine. The browns victory made the private citizen very invigorated but there was a lot of frustration because there were no immediate practical effects. This further led to rejection of the legal approaches as a mean of ending the racial discrimination, but still there was great resistance by the proponents of voter suppression and those of racial segregation. In defiance, there was adoption of a combination of strategies of direct actions that was called civil disobedience that was a non violent, these actions brought about a lot of crisis between the practitioners and the government authorities. The state, federal authorities and the local authorities had often to respond instantly to the crisis and the results were favoring of the practitioners in many situations. Civil disobedience forms included: 1. Boycotts, the most successful boycott were the 1955-1956 Montgomery bus boycott in Alabama. 2. sit –ins, the most influential sit-in was the North Carolina Greensboro sit – in of 1965 3. Marches, the 1965 Selma to Montgomery marches of Alabama are one of the notable marches. The noted achievements of the civil right movements includes the 1957 civil right act, though it was minor, it was the earliest anti discriminatory law established since reconstruction, the 1964 civil rights act that banned the discrimination in public accommodation and employment practices, the 1965 voting right act that changes the united states immigration policy and the 1968 civil rights act that made it illegal in discrimination in rental or sale of housing REFERENCES Juan Williams, (1988) Eyes on the Prize: America’s civil rights years 1954-1965, Penguin books publishers, US How to cite American Right, Papers

Economic Decision free essay sample

This is a choice a consumer may have when dining at a local restaurant. It also represents a deeper meaning when approached using the principles of economics. Three key economic principles that can be used in decisions people make concerning their time and money are people are rational, they respond to economic incentives, and optimal decisions are made at the margin (Hubbard OBrien, 2010). We face economic decisions every day; some may be trivial like the choice between lobster and chicken, and others more seismic in impact on our future. I will explore an economic decision I am currently facing which allows me to examine the marginal costs and benefits, opportunity costs, and possible incentives that could alter my decision. I recently moved to Minneapolis for a fresh start from the doldrums of the Michigan economy. Since April, I have been searching for a job. What started as hope for an immediate career opportunity had slowly diminished to â€Å"I just need a job! † After months of submitting my resume to lofty positions, I found myself grounded without a bachelor’s degree and running out of money. We will write a custom essay sample on Economic Decision or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page I was offered, and accepted, a position at Caribou Coffee for $8. 00 per hour. A humbling endeavor, but an endeavor nonetheless. I continued to submit my resume between making lattes and doing homework. I received a call from a recruitment firm for the Target Corporation that had my resume. They informed me that Target wants to interview me for the position of Merchandise Remodel Coordinator that pays $11. 50 per hour at their corporate headquarters in downtown Minneapolis. This would be a contract position through January 2011. I have already been offered a store management position with Caribou after three weeks of employment. The constant in this scenario is that I want to work for a global retail company. The decision is this: If offered, do I take the Target position or do I stay with Caribou and entertain their management offer? To weigh this decision, I must examine the marginal costs and benefits as they apply to my personal life. First, the marginal costs of taking the Target position are as follows: I will have to quit Caribou and sacrifice the opportunity of store management or higher, I will expose myself to possible unemployment in six months, and my commute will increase creating more cost in fuel and downtown parking. The marginal benefits are: I will have my â€Å"foot in the door† at Target Headquarters. The pay is more than Caribou. Six months at Target is better than six months at Caribou on my resume. The hours will be steady and consistent. I will have potential for advancement and permanent employ contingent on my performance, and it will provide a much better learning experience. Although this position at Target is nowhere near the salary bracket I had hoped, I have decided to move forward with the interview and accept the position if offered. In my opinion, the marginal benefits outweigh the marginal costs in this particular situation. The opportunity cost, or sacrifice as I mentioned earlier, will be the management offer from Caribou and any other offers that may surface in the near future. This trade-off works in my benefit although it isn’t an optimal decision. The only incentive that may have altered my decision would be if Caribou offered me a position in their corporate office with a salary and benefits. This decision, in its foundation, is simply an example of many that people make daily. The principles of economics I used to make my decision are found globally, locally, and personally in all aspects of commerce. Knowing that the supply of quality corporate positions is very low and the demand for these jobs is very high, I rationally used a marginal analysis to weigh the costs and benefits, I explored possible incentives, and made my decision at the margin. As a result, I hope the outcome of this decision may lead to my reply†¦Ã¢â‚¬ I will have the lobster. †