An Affluent Society and the Sixties Essay Example | Topics and Well Written Essays - 250 words

An Affluent Society and the Sixties - Essay Example Because of increment in the populace in suburbia there was increment in the interest of vehicles and gas which prompted the decay of city business. In the year 1954 the expression â€Å"under God† was made piece of Pledge of Allegiance and â€Å"In God we trust† was remembered for all money of the US in 1955.There was strict restoration during the 1960’s as the level of individuals going to chapel and temple expanded to 60%.Rock n move music was presented and Elvis Presley turned into the symbol of the young. There was likewise an adjustment in the idea of prejudice as new dark craftsman were supported and were given a stage to show their ability. A significant change which occurred was that family fellowship turned into the top need. During the 1960’s the vast majority of the individuals joined governmental issues and they took dynamic part in the social equality and hostile to war developments. In the 1960’s the majority of the accentuation was la id on women’s rights and in 1966 the National Organization for Women (NOW) was built up. As I would see it the most huge change that occurred in the 1960’s was affordable on the grounds that government managed savings was extended from independently employed people to ranchers and military work force tge and the administrative the lowest pay permitted by law was likewise expanded. Steps were additionally taken to limit Federal spending plan was and monitor expansion.

Social Responsibility in Business Research Paper

Social Responsibility in Business - Research Paper Example By and large, an organization that assumes corporate social liability is productive, and the general advantages of doing it overweight that of the drawbacks. The key thought in corporate social obligation is being dependable with regards to the general public an organization works inside. These days, human development faces multidimensional issues that are difficult to disregard by networks and governments. There is a developing worry in the general public of an extraordinary number of consuming issues that are worldwide in scope. Natural issues, for example, environmental change and air contamination, and social issues, for example, destitution and taking off degree of joblessness, have become persevering patterns everywhere throughout the world. That is the reason clients will in general compensation more to the organizations that share these worries and show a ground breaking attitude. Today an ever increasing number of organizations are taking part in corporate social duty by making or taking an interest in activities that regard the general public and advantage networks (Aramian, 2009). The consciousness of social and ecological issues is continually developing among the individuals. Both national and nearby governments everywhere throughout the globe will in general concede to open requests and push through stricter ecological and social guidelines, which is another motivation behind why participating in corporate social duty has gotten progressively useful for organizations. The arrangement of organizations that infers predictable and powerful self-guideline guaranteeing consistence with moral norms and necessities of law is beneficial from multiple points of view. In any case, one of the principle purposes behind usage of self-control practices and utilization of corporate social duty methodology is that it may assist organizations with staying away from super fluous government intercession in business. For example, the issue of natural contamination is a splendid delineation for this theory. So as to maintain a strategic distance from government mediation, an

Features of Spoken Language free essay sample

In my casual discussion with the handyman, I have utilized a variety of communicated in language highlights, for example, abbreviations, support words and even ellipsis always then again, while speaking with my dad, I have utilized secretive renown so he comprehends me better. In Dalton I accept that communicated in language is unique in relation to composed language in light of the fact that most composed language Is Intended to be perused by somebody who is isolated from the essayist in existence. Along these lines to impart effectively, it must be significantly more unequivocal than communicated in language utilized in an up close and personal conversation.Although some composed kinds, for example, writings and messages are fundamentally the same as communicated in language, when all is said in done composed language is progressively thick n the feeling that greater words are utilized In littler spaces and It additionally utilizes increasingly subordinate provisos and has less exc ess words like kind of, similar to, you know, yes? which are overwhelmingly found in communicated in language. Communicated in language will in general be loaded with redundancies, deficient sentences, amendments and interferences, except for formal addresses and so forth. Additionally, Writers get no quick input from their perusers, with the exception of in PC put together communication.Therefore they can't depend with respect to setting to explain things so there is more need to clarify things unmistakably and unambiguously than In discourse, aside from In composed correspondence between individuals who know each other well. Then again, discourse is generally a unique cooperation between at least two individuals. Setting and shared information assume a significant job, so it is conceivable to leave a lot of inferred or in a roundabout way suggested. There are numerous elements that influence the manner in which I talk or my idiolect. I believe that I talk in a somewhat Informal manner and utilize a ton of slang jargon in my speech.This may be identified with my family foundation and furthermore on the grounds that I originate from an under-scolded position in the general public where individuals will in general spot a more noteworthy accentuation on conveying the message than concentrating on the introduction. Moreover, my experience and way of life likewise influences my idiolect since, I originate from a normal common laborers foundation where, individuals are not officially instructed, so they tend to utilized words that are not entangled on the grounds that a people discourse as a rule reflects upon their education.My individual encounters additionally influence my idiolect as in I am an extremely lively individual and love games by heart. This will in general influence my jargon since I utilize a great deal of specialized terms which an uneducated individual probably won't see immediately moreover, I have just been going to class since year 5, this spots me in a troublesome position since I now and then can't discover words that coordinate my feelings since I have not been instructed up to a high standard.My companions additionally Influence my Idiolect since I will in general associate with individuals that have a comparative Intellect and Interests as me. This extraordinarily influe nces my jargon since we scapulars is incredibly influenced by my inclinations as well, for instance when I read a book; I will attempt to join the words into my discourse so I will have more broadness of words and dialect. I have recorded myself talking with two unique individuals that have various situations in the public eye and are additionally instructed to various levels. This significantly influenced the subjects that we talked about and furthermore influenced the jargon I utilized. In the casual transcript with the handyman we are talking about the substitution of a funnel and a tap, then again the proper discussion with my promotion was tied in with setting off to a football coordinate. Both of the discussions follow Graces adages as in the answers are short and have a decent way. Nonetheless, the structure of the discussion is altogether different in light of the fact that in one I am progressively agreeable and open up and in the other, I have to convince my dad so I have to utilize my best jargon so as to be manipulative.Whilst taking a gander at the transcript with the handyman in a casual circumstance, I promptly understand that I tend to talk and give recommendations while the other individual is as yet talking, this is clear in the transcript in light of the fact that the subject of conversation was ordinary and didn't contain anything instructive so I felt that there was nothing for me to adapt so why not present a speedy response and concur with what the other individual is stating. This adds accentuation to the point that friends wouldn't fret on the off chance that they are cut in the middle of as a result of the casualness of the situation.It additionally recommends that the two companions share a bond as in they wouldn't fret and will excuse the other individual who has interfered in what they were stating. This may propose that the individuals who ordinarily utilize such techniques originate from a foundation where this is viewed as adequate while officially taught individuals or individuals with a higher situation in the public arena will for the most part hang tight for their chance until the other individual has completed the process of talking and follow the component of turn taking which is obvious in the proper transcript since it is viewed as inconsiderate to intrude. Individuals normally look downward on an individual who utilizes this strategy in light of the fact that the individual accept a higher astuteness than the individual they hinder on the grounds that they dont sit tight for them to complete their sentence, individuals who utilize this quinine may likewise appear to be arrogant or over-shrewd. As the circumstance was exceptionally casual and loose, we could relate and shape an obligation of empathy where I don't should be excessively formal or utilize formal highlights, for example, Standard English since we can relate regarding foundation etc.This demonstrates the point that I had the option to effectively control my discourse contingent upon the circumstance and the individual who I am talking with. Notwithstanding having bunches of interferences, the casual discussion contains loads of abbreviations and instatements, for example, l goat eave ASAP and LOL, that is amusing coos my companion goes to Copeland. This proposes the circumst ance is extremely rushed and I have utilized this component in my discourse to decrease the time it takes to convey a message.By, utilizing ASAP in my discourse, I had the option to accentuation the quickness of the circumstance and was likewise ready to show watchfulness of the adjustment in language after some time. I have utilized this element since I might want to fit in with the manner in which my companions address stay away from social rejection where nobody comprehends what I am attempting to infer. This component is widely utilized in my and the handymen idiolect for accommodation since we might want to convey a more drawn out message in a shorter measure of time without losing the significance of the message.In formal that an individual is too sluggish to even think about finishing their sentence which may be seen as not being sufficiently certain. Nonetheless, it shows that an individual knows and grasps change in the English language, for instance individuals who utilize Received Pronunciation, can be viewed as uninformed or unconscious of the progressions that English has needed to suit accommodation.

Research Paper on Modern Gadgets Essay Example

Research Paper on Modern Gadgets Essay A contraption is an advanced gadget that contains the significant extent of engaging capacities/it is planned for diversion and, generally speaking, has smaller measurements. Present day contraptions incorporate cell phones, melodic players, different convenient gaming supports, and so on. The most veracious rendition of the word contraption beginning alludes to the French word gache (clasp, neckline) and its little structure gachette (section, neckline). Initially gache implied a fasten (evidently, similarly as with peg) and got from Nitherl. gesp, gespe (clasp, brace) portraying the capacity of securing the gadgets. In the event that you concentrate some free example inquire about papers on present day contraptions you will comprehend that a significant element of the advanced devices is their transportability: the heaviness of an average device doesn't surpass 300 grams, and their measurements permit the proprietor to place them in the pockets. We will compose a custom exposition test on Research Paper on Modern Gadgets explicitly for you for just $16.38 $13.9/page Request now We will compose a custom exposition test on Research Paper on Modern Gadgets explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer We will compose a custom exposition test on Research Paper on Modern Gadgets explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer In more extensive sense, present day devices are little electronic gadgets that infiltrated in practically all circles of our life during the most recent couple of years. They hear, see, sing, tell and do the pile of other easily overlooked details without which we can't live any longer. The greater part of the cutting edge contraption pretty much started from figuring and nano advances: electronic segments got minimal, smaller than usual information stockpiling gadgets and new sorts of communicators appeared and the procedure goes on. A fixed recording device developed first into a tape player, and afterward into a MP3 player with a glimmer drive. A video recorder turned into an interactive media player. Huge registering machines were introduced all in all new pleiad of new little family members: journals, net-books, tablets and pocket PCs. As of now referenced, a large portion of contraptions roosted close to a PC. Starting from the mug, associated through USB-port and warming tea for the proprietor and winding up with entrancing creative mind video-glasses mirroring 100-inch show utilizing 3d innovation. Pens-dictaphones, glasses with worked in camcorder, savvy watches†¦ they suite each request and handbag. Maybe, the pinnacle of the devices advancement today is communicators. These are extremely helpful and smaller gadgets permitting the proprietor to peruse an archive whenever and anyplace, to tune in to music at your interest, to peruse your preferred locales on the Internet †more straightforward than basic. To call, shoot video, make an effort and offer it with your companions; watch a film, purchase a ticket, and play on the web, this and significantly more in such a conservative gadget. It is a genuine focal point of amusement and correspondence in your pocket. Be that as it may, their extraordinary all inclusiveness (an undeniable preferred position, at the main look) meddles with the ease of use and in this way the mass appropriation. It isn't sufficient to have a lot of capacities, it is important to effectively offer it to the client. Not every person is an IT master and many can be stun by the amount of sub-menus and symbols. It is safe to say that you are searching for a first rate interesting examination paper about Modern Gadgets? Is secrecy as imperative to you as the high caliber of the item? Attempt our composing administration at EssayLib.com! We can offer you proficient help at reasonable rates. Our accomplished PhD and Master’s journalists are prepared to consider your littlest requests. We promise you 100% legitimacy of your paper and guarantee you of dead on time conveyance. Continue with the request structure:

Borderline Personality Disorder Remission and Recovery

Borderline Personality Disorder Remission and Recovery BPD Treatment Print Borderline Personality Disorder Recovery and Remission What to Expect If Faced With a BPD Diagnosis By Kristalyn Salters-Pedneault, PhD Kristalyn Salters-Pedneault, PhD, is a clinical psychologist and associate professor of psychology at Eastern Connecticut State University. Learn about our editorial policy Kristalyn Salters-Pedneault, PhD Reviewed by Reviewed by Amy Morin, LCSW on August 30, 2019 facebook twitter instagram Amy Morin, LCSW, is a psychotherapist, author of the bestselling book 13 Things Mentally Strong People Dont Do, and a highly sought-after speaker. Learn about our Wellness Board Amy Morin, LCSW Updated on September 22, 2019 Tom M Johnson / Getty Images More in BPD Treatment Diagnosis Living With BPD Related Conditions In This Article Table of Contents Expand Treatment Goals Remission Rates Treatment Approaches Co-Occurring Conditions Coping View All Back To Top If you or someone you love has been diagnosed with borderline personality disorder (BPD), your first question will likely be whether the condition can be cured.  The good news is that BPD, a condition that affects 1.4% of Americans, is absolutely treatable.?? In fact, with the right treatment approach, you can be well on the road to recovery and remission. While remission and recovery are not a cure per se, both constitute the successful treatment of BPD.?? By definition: Remission is the stage where you no longer meet the specified criteria for a BPD diagnosis.Recovery is less well-defined but suggests that you are able to function in all aspects of your life for an extended period of time. This includes holding down a job and maintaining meaningful relationships. Treatment Goals In the past, many doctors believed that BPD was untreatable and lumped it together with other hard-to-treat conditions like antisocial personality disorder (ASPD). As scientists have gained greater insights about the disorder, newer treatment approaches have helped many achieve lasting remission from BPD, in some cases without the use of drugs. Results can differ, with some responding better than others. But for the most part, with informed and individualized treatment, BPD can be controlled in the same way as diabetes or other chronic conditions. The disease may not go away, but it can be managed in a way that affords you a better quality of life. Remission Rates A 2015 paper reported that most people with BPD will no longer meet the diagnostic criteria for the condition by the time they reach adulthood. By all accounts, most people tend to eventually outgrow their symptoms and achieve remission as part of the natural course of the disease.?? A 2012 study followed 290 patients with BPD every two years for 16 years. What they found was that remission (defined as no longer meeting the diagnostic criteria for at least two years) tended to occur spontaneously within two to eight years of the diagnosis and initial treatment. After 16 years, 99% had achieved a two-year remission, while 78% had experienced an eight-year remission.?? The same study revealed that symptom relapses tended to wane over time as well, from a high of 36% after two years to around 10% by eight years. It is important to note, however, that the statistics are based on people who were diagnosed and treated for BPD. The results did not include what types of treatment were provided or what maintenance therapies may have been used. As such, it is not clear how much the various treatments influenced remission rates or if undiagnosed people will automatically outgrow the disease as well. Treatment Approaches The treatment of BPD can vary based on the severity of your symptoms and/or any co-occurring disorders. The tools for treatment typically include psychotherapy and medications. Psychotherapy The backbone treatment for BPD is psychotherapy, also known as talk therapy.?? Among the various approaches: Cognitive behavioral therapy (CBT) is the foundational structured approach to talk therapy incorporated into all other forms of psychotherapy.Dialectical behavior therapy (DBT) is a type of CBT that aims to identify and change negative thinking patterns, incorporating skills training to control emotions and tolerate distress.Mentalization-based therapy (MBT) aims to improve mentalization (the process by which we make sense of each other and ourselves, implicitly and explicitly).Schema-focused therapy (SFT) aims to identify and change  deeply held thought and behavior patterns associated with our past (usually those we cling to for emotional survival).Transference-focused therapy (TFT), aims to prevent negative feelings about past experiences and people being transferred to current experiences and people.Systems training for emotional predictability and problem solving (STEPPS) is a 20-week, manual-based educational program that helps people with BPD identify the behaviors and feeling s associated with their diagnosis and gives them the skills necessary to change behaviors and manage feelings. All of these therapies are appropriate for BPD treatment, approaching the disorder in slightly different ways. There is not one that is inherently better than the others. The choice depends largely on the effectiveness of your interactions with your therapist and your openness to the technique. Never be afraid to ask why the therapist has chosen a specific therapeutic practice. It can help you better understand the aims of the treatment and decide whether it is the right approach for you. Find Support From These Online Therapy Programs Medications Medications can be helpful in treating some of the symptoms of BPD.?? While drugs are not always needed, some of the more commonly prescribed include: Antidepressants, including selective serotonin reuptake inhibitors (SSRI) commonly used in first-line therapyAntipsychotics, such as Zyprexa (olanzapine) which is known to reduce impulsivity, hostility, and psychotic symptoms of BPDMood stabilizers, including Topamax (topiramate), Lamictal (lamotrigine), and Depakote (valproate semisodium) which may be useful in treating BPD aggressionAnti-anxiety medications, including Ativan  (lorazepam), Klonopin  (clonazepam), Xanax  (alprazolam), and Valium  (diazepam) Co-Occurring Conditions According to a report from the National Institute of Mental Health (NIMH), 85% of people with BPD will have at least one other mental health disorder, including anxiety disorders, impulse-control disorders, substance abuse or dependence disorders, and mood disorders (like major depressive disorder or MDD).?? People with BPD will often meet the criteria for other personality disorders as well. The average number of co-occurring conditions in BPD is three. These co-occurring conditions (also known as comorbidities) can make treatment far more complex and result in delayed or missed diagnoses due to the overlapping symptoms. When a dual diagnosis is made, treatment is usually staged so that the symptom with the greatest likelihood of success is treated first. For instance, if you also have MDD, a common BPD comorbidity, you would be prescribed an antidepressant to reduce depression symptoms common to both MDD and BPD. Coping If you think that you have BPD or have been diagnosed with the condition, there are steps you can take to better cope as you explore treatment options.?? Never panic. Remember that your chances of remission are good. As with all mental health disorders, early diagnosis and treatment will almost invariably afford better results than a delayed diagnosis and treatment.Seek specialists experienced in BPD. This not only avoids missed diagnoses and comorbidities, but it also improves your chance of receiving the most up-to-date treatment, ideally with the fewest side effects and complications. Borderline Personality Disorder Discussion Guide Get our printable guide to help you ask the right questions at your next doctors appointment. Download PDF Find the right therapist for you. Therapy relies heavily on trust and open interaction. Take the time to interview several therapists, zeroing in on someone with whom you feel safe, comfortable, and supported.Educate yourself. Take the time to learn about your condition and become an advocate in your own care. You will feel more empowered by doing so and be better equipped to participate as a partner rather than a follower.Apply new skills. Your treatment should never be solely confined to medications or therapy sessions. There are plenty of self-help strategies you can incorporate into your life to help express and sort out your emotions. These include journaling, expressive writing, art therapy, and mindfulness meditation.Involve your family. A BPD diagnosis affects the entire family. Treatment is often more successful if others participate as it helps repair emotional fractures that compound your illness. Family therapy can not only help you recover from BPD, but it can also help your family as well.

Sector Overview - IATA - Free Essay Example

Chapter 3: Sector Overview 3.0 Sector Overview Air travel is one of the largest and growing industries in the world. It is a critical section of global economy which supports 57 million jobs and $2.2 trillion in economic activity (IATA 72th press release, December 2013). Air transport provides important inputs into wider economic, political and social processes. It has many benefits such as it promotes economic growth, overseas investment, world trade and tourism as well. In other words, the airline industry allows globalisation to take place. 3.1 International Air Transport Association (IATA) The International Air Transport Association (IATA) is responsible for the world’s airlines. It is the main vehicle for inter-airline collaboration and encourages secure, reliable, and economical air services to the worlds consumers. It has supported many areas of aviation activity and has helped in formulating industry policy on critical aviation issues. IATA was established in Havana, Cuba, in April 1945. At start, IATA had 57 members from 31 nations which were mostly from Europe and North America. Today it has some 240 members (representing 84% of total air traffic) from 118 nations in every part of the globe. The modern IATA took over the International Air Traffic Association which was founded in Hague in 1919 which was the year of t he worlds first international scheduled services. 3.1.1 Growth and Development International air transport grew twice its capacity from its earliest post-1945 days until the first oil crisis in 1973 and this progress was due to technical innovation. The main innovations were the introduction of turbo-propeller aircraft in the early 1950s, transatlantic jets in 1958, wide-bodied aircraft and high by-pass engines in 1970 and later, advanced avionics (electronic systems). During the 1960s, automation took the lead in the airline opeations. These brought higher speeds, greater size and better unit cost control and this resulted in lower real fares and rates. With a rise in real income and leisure time, demand for air travel grew significantly. According to the 72th press release dated 31 December 2013 Of the IATA, on average, more than 8 million people travel by plane every day. In 2013, the total number of passengers exceeded 3 billion for the first time ever, reaching 3.1 billion. Coming to cargo, approximately 50 million tonnes of cargo is being carried by planes each year. This equals to 140, 000 tonnes daily. The annual worth of these goods is estimated to be $6.4 trillion or in other words, equals to 35% of the value of products traded internationally. Furthermore, the aviation sector employs more than 57 million people and supply $2.2 trillion for economic activities. The forecasted number of passengers for 2014 is 3.3 billion which equals to 44% of the world’s population and the global turnover for the industry is estimated to be $743 billion, having an average industry net profit margin of 2.6%. 3.2 Air Mauritius Limited The national airline of Mauritius is Air Mauritius Limited. It operates regional and international services to over 30 destinations with 80 flights per week. It also serves 20 destinations on four continents. The Sir Seewoosagur Ramgoolam (SSR) International Airport is the main base of Air Mauritius Ltd. The main activities of Air Mauritius include operating domestic as well as international scheduled air services which carry passengers, freight and mail and the provision of ancillary services for aviation. Air Mauritius also controls a worldwide air cargo business, solely in association with its scheduled passenger services, using the belly hold capacity for cargo transshipment. Air Mauritius is one of the rare airlines proposing the services of combined airplane and helicopters. Air Mauritius hires around 3,000 people and plays an important role for key sectors such as tourism for the Mauritian economy. It carried 1.3 million passengers in 2011 (AML Passenger Statistics Report) which equals to more than half of passengers at the Sir Seewoosagur Ramgoolam International Airport. For the nine months ended December 2013, Air Mauritius carried 991,934 compared to 969,488 during the nine months ended 31 December 2012. In addition the seat capacity was increased from 1,372,383 to 1,395,3 25. 3.2.1 Growth and Development Air Mauritius was incorporated in June 1967 as a handling agent but it was in August 1972 that it began its operation with a Piper Navajo leased from Air Madagascar on a flight between Mauritius and Rodrigues Island. Then in 1973, the route to London via Nairobi became available and it was in the 1980s that the company launched nonstop flights to Europe. In November 1994, Air Mauritius took a leap forward by offering to trade its shares on the Stock Exchange of Mauritius. In July 1997, the Air Mauritius tried to create regional feeder airline called Air Ocean Indien (AOI) along with other airline companies for instance Air Seychelles, Air Madagascar and Air France. However, due to certain coordination problems among the airlines, this project could not take off. The company began supplying its cargo service to Johannesburg in October 2002 which accounted for 20 percent of revenues. It was during 2003-04 that the number of passengers exceeded on e million for Air Mauritius. The new airport was recently build in September 2013 in order to deliver a better service to the passengers. 3.2.3 Air France and air Mauritius renew and extend their cooperation agreement On 24th January 2014, Air Mauritius and Air France extended the existing collaboration between them. The CEO of both companies signed an agreement which allows the continuation of both companies’ activates between Paris-Charles de Gaulle Airport and Sir Seewoosagur Ramgoolam International Airport. The two airlines will be providing up to 16 flights per week for the 2013-14 winter season. Air Mauritius will be provided with enhanced expertise by Air France in managing cost (especially in terms of fuel savings) and revenue, procurement, maintenance and commercial operations. Furthermore, the customers of Air Mauritius will be able to enjoy some European destinations provided by Air France from the Paris-Charles de Gaulle airport. Consequently, Air France passengers can travel to Reunion Island on flights operated by Air Mauritius. Air France is also a shareholder of Air Mauritius since the company has began its operations in 1967. On 21st October 1998, a first agreement has been signed which was renewed two times, lately in 2008. Both airline companies have enjoyed a successful collaboration. 3.2.4 The best travel agencies being rewarded by Air Mauritius On 30 November 2012, Air Mauritius organised its Travel Trade Awards Night at the Intercontinental Hotel found Balaclava in order to reward the best travel agencies or agents of the island. The best performing agent went to Atom Travel based on its overall revenue 2011/12. Air France won the best airline partner whereas the best upcoming agent (by market share) was Travel Spirit. There were around 450 guests who were present for this award ceremony and they were mostly from the travel trade community. The Chief Executive Officer (CEO) of Air Mauritius, Andre Viljoen thanked the travel agents for their continuous support to the company throughout the year and discussed about the latest progress done at Air Mauritius.

Basic French Vocabulary Medical Help and Illnesses

Getting sick is never fun, but being in a foreign country and not being able to communicate your illness can definitely ruin your trip. Learn some French illness vocabulary so that you can communicate with French-speaking doctors, dentists, nurses, and pharmacists. Travelers who have specific illnesses or ailments, like allergies or diabetes, will want to memorize the phrases for that particular condition prior to traveling. It will ensure that you can get proper and prompt aid should an emergency arise. Note: Many of the words  below are linked to .wav files. Simply click on the link to listen to the pronunciation. How to Ask for Medical Help Lets begin with the simple words you will need when asking for help and the medical professionals you may need to call on. Should you have a medical emergency, you can call for help using one of these phrases. Emergency -  Urgence  ! Help! -  Au  secours !   When you need the attention of a medical professional, use one of these phrases. Begin each request with avoir besoin...  (to need...) and end it with the type of professional help you require. to need... avoir besoin... ... help ... daide ... a doctor ... dun mdecin ... a nurse ... un infirmier ... an ambulance ... dune ambulance ... a dentist ... un dentiste ... a pharmacist ... un pharmacien Medical Emergencies While traveling, medical emergencies can be very serious, particularly if you cannot speak the language. If you cannot tell someone what is wrong, it can lead to a feeling of helplessness and possible mistreatment. Be prepared by learning a few simple phrases. It may even be helpful to write down your condition and these phrases in French and have them in a convenient location, such as your wallet or bag. to have a heart attack avoir une crise cardiaque to have a stroke avoir une attaque to be in labor tre en travail to break ones arm, leg se casser le bras, la jambe Asthma People who have asthma should memorize these two lines as they can quickly convey your needs to the people around you. to have asthma tre asthmatique to need an inhaler avoir besoin dun inhalateur Diabetes Likewise, if you have diabetes, these French phrases are essential before you travel. to have diabetes tre diabtique to need sugar now avoir besoin de sucre immdiatement Blood Pressure If your blood pressure is a concern, it will not hurt to learn these phrases in French. Notice the subtle difference between high and low blood pressure. Blood pressure la tension arterielle to have high blood pressure faire de lhypertension to have low blood pressure faire de lhypotension Allergies Allergies are nothing to play around with, either. If you or someone youre traveling with has an allergy, you should know the French translation prior to your trip.   Are you allergic to certain foods?  Learn how to say that particular food in French and say it after à ªtre  allergique  Ãƒ   ...   This is also important while dining, so you can ask if, for instance, peanuts are an ingredient: Sont le arachides dans cette nourriture ? (Are peanuts in this food?) to be allergic to... tre allergique ... ... aspirin ... laspirine ... iodine ... liode ... penicillin ... la pnicilline Common Illnesses and Ailments The most common French verbs for describing illness are  avoir  and  Ãƒ ªtre. You will notice that some ailments use one or the other and that either can mean to be or to have. This first group uses the verb avoir... to have... avoir... ... arthritis ... de larthrite ... diarrhea ... la diarrhe ... an earache ... mal loreille ... a fever ... de la fivre ... the flu ... la grippe ... frostbite ... des engelures ... hangover ... la gueule de bois ... hay fever ... un rhume des foins ... a headache ... mal la tte ... heartburn ... des brlures destomac ... hemorrhoids (piles) ... des hmorrodes ... motion sickness ... le mal des transports ... a runny nose ... le nez qui coule ... sinusitis ... de la sinusite ... a stomachache ... mal lestomac ... a toothache ... mal aux dents Do you have an ache somewhere else? Learn the basic French words for various body parts. If you have any of these conditions, you will begin the sentence with  Ãƒ ªtre...  (to have...). to have... tre... ... insomnia ... insomniaque ... a cold ... enrhum You can describe a condition or symptom in French with these words. They are also preceded by  Ãƒ ªtre...  (to be...). to have... tre... ... constipated ... constip ... jet lagged ... fatigu d au dcalage horaire ... pregnant ... enceinte ... sick ... malade ... sunburnt ... brl par le soleil ... tired ... fatigu To describe how you are feeling or the following symptoms, begin with the verb  avoir...  (to be). to be... avoir... ... cold ... froid ... dizzy ... le vertige ... hot ... chaud ... seasick ... le mal de mer

The United States Government Surveillance Policy - 1567 Words

Ever since the American public was made aware of the United States government’s surveillance policies, it has been a hotly debated issue across the nation. In 2013, it was revealed that the NSA had, for some time, been collecting data on American citizens, in terms of everything from their Internet history to their phone records. When the story broke, it was a huge talking point, not only across the country, but also throughout the world. The man who introduced Americans to this idea was Edward Snowden. Born June 21, 1983, Edward Snowden was just a 29-year-old contractor for the NSA when he happened across the information (Harding, 2014). Acting on his morals and beliefs, he moved to educate the American public on their government’s activities. His decision to do so impacted the way the nation viewed government surveillance in the years to come. Growing up, Snowden’s principles were deeply influenced by his father. An active member of the U.S. military through his work in the Coast Guard, he was trained to dutifully uphold the Constitution, and instilled this same ideal in his son (Harding, 2014). Snowden had also always been good with computers. Although he lacked a college degree, he eventually got a job with the CIA in the Information Technology department due to his superior skill with a computer (CITE?). This title allowed him maximum security clearance, which later led to him discovering a problem within their system (CITE?). According to Harding, author of TheShow MoreRelatedMonitoring And Collection Of Phone Data1521 Words   |  7 PagesAll around the world, terrorism has become a serious issue and has struck fear into the hearts of many. In the United States, a debate has arisen about the monitoring and collection of phone data. It is a matter of privacy versus security; in order for the country to be more secure against terrorism, the public must give up some privacy in the form of phone data. Phone data should only be collected when it comes to serious threats to national security using a warrant provided by the judicial systemRead MoreThe Use Of Mass Surveillance On Civilians Conducted By The Members Of The Five Eyes Program1335 Words   |  6 Pagesargumentative essay, I am going to examine the use of mass surveillance on civilians conducted by the members of the Five Eyes program and prove that the program is not justifiable. I am going to argue that this project is an offence to the public because it violates international human rights. I will prove this argument by explaining how their procedures do not abide with the regulations set. I will address the objections made by government authorities defending their intentions, then I will negateRead MoreNational Security Vs. Digital Privacy1735 Words   |  7 Pagessecurity throughout the nation. By doing so, policies, procedures, and protocols would be amended for the sole purpose of protecting the country. Such alterations should be made because it prevents crime in a timely, reliable, and successful manner, whilst preserving the fundamental rights of all United States Citizens. In light of the controversy over national security versus digital privacy, the government should partake in international surveillance because it inhibits potential crime and terrorismRead More Twitter: Protecting User Privacy Essay1114 Words   |  5 Pagesof stories that bring attention to failures in surveillance policies over the past decade. Time after time we hear about how surveillance technology is digging deeper and deeper into our personal information and is infringing on our rights more and more. It is important however to recognize successes in personal information protection and acknowledge achievements on behalf of the common population. As more and more attention is brought to surveillance the public is becoming better informed. As thisRead MoreSurveillance Technology For Law Enforcement1535 Words   |  7 PagesIn today’s society we are seemingly under increasing surveillance. We have cameras where we shop, on traffic lights, in parking lots, at the ATM machine, and even on our phones we carry in our pockets. Most of this surveillance we accept from the private sector based on security reasons, and we choose to carry a phone, but what about the usage of surveillance technology for law enforcement? Should the government be allowed to watch us in the privacy of our homes or monitor our every movement? ThisRead MoreAnalysis Of The Article Why Mass Surveillance Violates International Law ``905 Words   |  4 PagesResponse to Simon’s â€Å"Why Mass Surveillance Violates International Law† Around the world, the issue of human rights is widely debated. Why people very interested issue of human rights? With the popularity of the broadband, the development of science and technology, the use of the network become a very common life. People can skillfully use the internet and like to comment in the network. So the issue of â€Å"whether or not internet user should use real name speech in the network.†, many countries hasRead MoreThe Implications Of Internet Surveillance On Today s Society1444 Words   |  6 Pages203 21 September 2015 The Implications of Internet Surveillance on Today’s Society Bruce Schneier’s CNN article, â€Å"The Internet is a Surveillance State,† published on cnn.com on March 16, 2013 makes the case that there are times in which we do need the Internet to be a surveillance state. Schneier constructs a convincing case that by using the Internet, our privacy is given up without a fight. There are many implications that Internet surveillance has on our society, be it positive or negative. NonethelessRead MoreElectronic Surveillance And Its Historical Context854 Words   |  4 PagesThe 1978 Act initially enacted dealt only with electronic surveillance. It provided a statutory framework for collection of foreign intelligence information through the use of electronic surveillance of communications of foreign powers or agents of foreign powers. However, the Congress amended the act in 1995 and 1999 to provide a statutory framework for gathering foreign intelligence information through the use of electronic surveillance, physical searches, pen registers or trap and trace devicesRead MoreModern Society In George Orwells Dystopian Novel 19841333 Words   |  6 PagesThis rather ‘desperate hope’ of recognition is seemingly becoming relevant to modern society. One might object and claim that the world Orwell portrays will never become a reality. Societies today would never let such false morals influence modern governments. However, the stark polarization that nations are currently seeing among their population understands these principles to be a concrete issue. As Nat Ware of TedX induces, â€Å"individuals are seduced into a way of life that conspires against theirRead MoreSurveillance And The Privacy Of The United States Government Surveillance1497 Words   |  6 PagesIn today’s society, countless surveillance methods are in place. These can range from simple cameras to high-tech home monitoring. Times have changed from the large cameras of the 1900s. Cameras can now be as small as a pin’ s needle. Full scale home protection systems use video surveillance to watch over the home 24 hours a day. While this is considered a great advancement in technology, the privacy of the people is a concern. Government surveillance is needed due to the terrorist threats,

The Great Gatsby By F. Scott Fitzgerald - 1292 Words

The book The Great Gatsby is often taught in high schools around the world. The book was written over 90 years ago, and despite that the book is still very common in high schools. The book if often used to show the beauty and relevance of the character Gatsby and other symbols within the book. The story of Gatsby is set in New York City and on Long Island, within two locations known as West Egg and East Egg. These areas would be the Great Neck and Port Washington peninsulas on Long Island, in real life. The story is set just after World War 1 and in the middle of prohibition, which is actually a big factor in the story as Gatsby makes his money bootlegging; selling illegal alcohol. Gatsby throws these huge grand parties every weekend in†¦show more content†¦This is very unfortunate and is not a good trend that is happening among high school English teachers. The Great Gatsby was published in 1925 and has become one of the biggest pieces of American fiction of its time. The b ook initially was not much of a success but over the years has become a classic piece of American fiction. The book shows how society was during the time in which the book was published. It is because of this the book has become a good way to see how America was back in the 1920s. F. Scott Fitzgerald, the author of The Great Gatsby, is able to preserve how this generation’s political and social ways were during this very historic time period. Politically this time period was a time of growth and prosperity, along with being a time of corruption. World War 1 had ended in 1919, just before the time period that Fitzgerald’s book is in, and Warren G. Harding took presidency in 1920. One of Harding’s major goals was to bring the country back to normal; how it was before the war. Harding’s administration was full of scandals and corruption, and opposition that was fueled by unions and organized crimes. His administration used businesses to rebuild the country, after World War 1. Due to this the administration sided with management in labor disputes over things such as minimum wage, unions, and child labor. Tax legislation also benefited the wealthy more than any other social group as a result of

New Heritage Doll Company Capital Budgeting - 3236 Words

New Heritage Doll Company: Capital Budgeting In mid-September of 2010/ Emily Harris, vice president of New Heritage Doll Companys production division, was weighing project proposals for the companys upcoming capital budgeting meetings in October. Two proposals stood out based on their potential to strengthen the divisions innovative product lines and drive future growth. However, due to constraints on financial and managerial resources, Harris knew it was possible that the firms capital budgeting committee would decline to approve both projects. She also knew that New Heritages licensing and retail divisions would promote compelling projects of their own. Consequently, Harris had to be prepared to recommend one of her projects over†¦show more content†¦New Heritages capital budget was set by the board of directors in consultation with top officers, who in turn sought input from each of the divisions. The capital and operating budgets were linked; historically, the capital budget comprised approximately 15% of the compa nys EBITDA. The committee had limited discretion to expand or contract the budget, according to its view of the quality of the investment opportunities, competitive dynamics, and general industry conditions. Ð . К. Ð’ Before being considered by the committee, projects were described, analyzed, and summarized in self-contained proposal documents prepared by each division. These contained business descriptions, at least five years of operating and cash flow forecasts, spending requirements by asset category, personnel requirements, calculations of standard investment metrics, and identification of key project risks and milestones. -5 Financial Analyses Financial analysis began with operating forecasts developed with oversight from New Heritage operating managers. Revenue projections were derived from forecasts of future prices and volumes. Fixed and variable costs were estimated separately, by expense category. Forecasts of working capital requirements were likewise vetted by line managers, who paid particular attention to a projects requirements for various types of inventory. Forecasts for fixed assets and related depreciationShow MoreRelatedNew Heritage Doll Company : Capital Budgeting1321 Words   |  6 PagesNew Heritage Doll Company: Capital Budgeting The New Heritage Doll Company offered a unique line of dolls as an alternative to its competitors, and it wanted to extend its brand for future growth. The company has three operating divisions: production, retailing and licensing. All three divisions planned to promote projects of their own to compete for the same limited resources. Emily Harris, vice president of the production division, had to be prepared to select one of the two project proposalsRead MoreNew Heritage Doll Company: Capital Budgeting3226 Words   |  13 PagesNew Heritage Doll Company: Capital Budgeting In mid-September of 2010/ Emily Harris, vice president of New Heritage Doll Companys production division, was weighing project proposals for the companys upcoming capital budgeting meetings in October. Two proposals stood out based on their potential to strengthen the divisions innovative product lines and drive future growth. However, due to constraints on financial and managerial resources, Harris knew it was possible that the firms capital budgetingRead MoreThe New Heritage Doll Company : Capital Budgeting902 Words   |  4 PagesThe New Heritage Doll Company: Capital Budgeting Summary The New Heritage Doll Company was founded in 1985 by Ingrid Beckwith, a retired psychologist, who specialized in child development. She was also a grandmother of two young girls. Beckwith created her downline to target young girls ages 3 to 12 years old. She even had a baby doll line targeting even younger girls and â€Å"celebrity† line for teens. Her goal was to develop girl s imagination and foster positive self-image. To do this she createdRead MoreNew Heritage Doll Company Write Up1317 Words   |  6 PagesChmykhalo-Friermood Professor N. Cohen FINA 6273-Section 10 October 23, 2014 New Heritage Doll Company Write-up Introduction New Heritage Doll Company is a firm that has ventured into doll production which has sought to extend its brand in order to broaden its market framework and more importantly capitalize on high levels of customer loyalty. The vice president of the Company, Emily Harris, is to forward her project proposal to the Budgeting Committee for evaluation. The Vice-president’s objective for proposingRead MoreNew Heritage Company Essay3998 Words   |  16 PagesNEW HERITAGE DOLL COMPANY Capital Budgeting NEW HERITAGE DOLL COMPANY Capital Budgeting Brief Case Brief Case Brief Case Brief Case Brief Case Brief Case Brief Case Brief Case To: CFO (New Heritage Doll Company) From: Date: 11/16/12 RE: NEW HERITAGE DOLL COMPANY To: CFO (New Heritage Doll Company) From: Date: 11/16/12 RE: NEW HERITAGE DOLL COMPANY Here a composite report is advanced on the toy industry, New Heritage Doll Company and the evaluation ofRead MoreCapital Budgeting Is A Means By Which Companies Can Evaluate The Long Term Economic Impact On Investment Projects1490 Words   |  6 PagesCapital budgeting is a means by which companies can evaluate the long-term economic impact of proposed investment projects. It comprises both a financial and investment component. The complex nature of capital budgeting offers measurability and accountability for making financial decisions regarding which investments are worthwhile in meeting an organization’s strategic plan. Financial simulations offer the opportunity to understand the complexity of capital budgeting. The New Heritage Doll CompanyRead MoreCapital Budgeting Hbr2246 Words   |  9 PagesN F OR EG R OU ND R E A D IN G Finance: Capital Budgeting Company  and  Industry  Overview   The  New  Heritage  Doll  Company,  based  in  Sacramento,  California,  was  a  privately  held  company   with   450   employees   and   approximately   $245   million   in   fiscal   2009   revenues.   This   represented   approximately  8%  of  the  $3.1  billion  U.S.  doll  industry,  which  was  projected  to  grow  by  2%  annually   to  $3.4  billion  in  retail  sales  by  2013.  Ã‚  In  turn,  the  doll  industry  represented  a  7.4%  share  of  the  total   Read MoreDolls and New Heritage Doll3976 Words   |  16 Pagespresident of New Heritage Doll Company’s production division, was weighing project proposals for the company’s upcoming capital budgeting meetings in October. Two proposals stood out based on their potential to strengthen the division’s innovative product lines and drive future growth. However, due to constraints on financial and managerial resources, Harris knew it was possible that the firm’s capital budgeting committee would decline to approve both projects. She also knew that New Heritage’sRead MoreSimulation Methods1214 Words   |  5 PagesCase Study admin | April 3, 2013 Case Study Acting as the CEO of New Heritage Doll company and need to decide which investment projects can create values for shareholders’ wealth so that the company can receive funding in the next five years. Student’s task is to evaluate proposed projects using the financial and qualitative information provided and to select projects to be approved for a given year’s investment plan using any evaluation criteria deem appropriate. Students are to submit the simulationRead MoreNew Heritage Doll1010 Words   |  5 PagesNew Heritage Doll Company Capital Budgeting Analysis The New Heritage Doll Company is a company that makes dolls for children between the ages 3 – 12 years. The company has revenues of 245 million USD and an operating profit of 24 million USD. The company has three major divisions – The Retailing division, the Licensing division and the Production division. The head of the production division has to choose between two capital intensive projects that have been presented to her - the â€Å"Make My Doll

Environmental Concern Issues Free Essays

Did you ever think that something meant to aid in the advance of humans could be potentially fatal at the same time? What about a disease that was considered â€Å"dead†, resurfacing and killing unsuspecting people? What about the fact that we as human beings are ruining the only place for us to live, the earth? These questions sound outrageous, right? Wrong, these issues are considered environmental problems that we will soon face. These issues are very serious and many people have no idea that they even exist. To have problems and not even know about them is definitely grounds for destruction. We will write a custom essay sample on Environmental Concern Issues or any similar topic only for you Order Now We as a people, must look at the problems of antibiotic resistance, increasing diseases, weapons as wastes, and waste disposal and reduction and, if left unaddressed, these issues will become fatal problems in the near future. Many Americans get sick everyday; this usually warrants a trip to the doctor†s office. The doctor will usually examine the patient and prescribe an antibiotic. Antibiotics are being used as a way to solve medical problems. The heavy use of antibiotics is causing a threat to the population. They are so widely used and are beginning to become a contaminant in the environment. When used so frequently, antibiotics are found in the sewers, septic tanks, and even receiving waters. With antibiotics being so abundant in these places, the microbes here are now becoming resistant. With all of the sterilization and sanitation precautions, we would not expect to come in contact with these microbes. Reality is, we do. We come in contact with these microbes and sometimes become sick. Being sick means another trip to the doctor; only this time, the antibiotics that the doctor prescribes won†t work. This is due to the fact that the microbes that caused the sickness are resistant to the drugs, being that they are so abundant in microbe breeding grounds. In order to treat sickness, doctors must evaluate their patients more efficiently and choose other methods of treatment before they prescribe antibiotics. If the amount of antibiotics being released into the environment can be reduced, there won†t be a time when simple infections can†t be treated. Conditions that can†t be treated with antibiotics are called infectious diseases; they are on the rise and kill over 17 million people per year. The importance of this is that most dying are young. Young people are dying from recurring tuberculosis, and the AIDS epidemic. The reasons for these deaths are new strains of the viruses, increased poverty, declining public health measures and increased human contact. To halt the increase of the deaths, we must educate the public. If the symptoms, causes for, and methods of prevention are not taught to the public, they will continue to die unfounded deaths. Education and prevention are the only way that these diseases can be defeated. Weapons are contaminants of the environment also. The disposal of obsolete weapons is a problem being faced due to military tensions diminishing. Explosives, chemical weapons and nuclear weapons are being dumped into landfills and water bodies, causing contamination and posing serious health risks for those who come in contact with them. To prevent this, a way to dispose of these weapons without causing health risks must be developed. Until then, they must be kept out of everyone†s reach to prevent harm. Other contaminants include solid and toxic waste. With the increase of economy, comes the increase of waste. Waste is anything that is not desired by an organism; releasing waste into the environment causes health risks for all organisms. To reduce these risks, government regulation must be initiated. Recycling, reducing and reusing must also be executed. If not as much waste is produced or it can be reused, this problem may be decreased. All in all, to keep what we have and maybe improve it, antibiotics use must be reduced, infectious diseases must be prevented, weapons must be disposed of properly and we must reduce solid and toxic waste. These problems will be facing the population very soon and unless we are equipped with knowledge and know-how in these areas, we will suffer immensely from what can seem to be such simple problems. We must initiate defense mechanisms against these problems so that these â€Å"secret killers† do not kill us off. As the presidential election approaches, American citizens will be hearing many campaign speeches. It has been said that Vice President Albert Gore plans to address the issue of increased climate change in his campaign. With increased climate change, the population must be made aware of this issue; in addressing this potentially dangerous issue, there are some points that should be made to successfully get the point across. To successfully get this information out, the causes, influence, and possible ways to correct this problem must be addressed. The main cause of this issue is human behavior. With humans being a more advanced population, they also increase the production of a major climate-changing factor. This factor is the overproduction of greenhouse gases. Increased population, causes the increased production solid waste that is harmful to the environment. Fossil fuel burning is also a result of human behavior, which contributes to the production of the greenhouse gases. The overproduction of greenhouse gases is the immediate issue that must be addressed to increase knowledge of the increased climate change. The greenhouse gases are gases that are responsible for the heat trapping capability of the atmosphere of the earth. With a higher capability to trap heat, the temperature of the earth is greatly affected. Fluctuation in the temperature is the effect of human behavior and overproduction of the greenhouse gases. With the fluctuation of temperature, come the impacts of overproduction of the greenhouse gases. The impacts must also be addressed to acknowledge this problem. These impacts can be seen in raised sea levels, change in precipitation and change in local climate conditions. The temperature can also alter forests, crop yields and the water supply of the Americans. These alterations will then threaten human health conditions, harm birds and fish and cause imbalances in many other ecosystems. Along with animals being affected, it has been said that deserts may expand into rangelands and some National Parks may be affected. To better control this issue, some solutions must be planned and executed. The first step, must be the education of the population. With the threats of these human behaviors being known, governmental programs will be able to be implemented. These programs must include the encouragement of switching to carbon fuels and education of the causes, impacts and solutions of this problem. The development of reusable energy alternatives, solid waste reduction and recycling, as well as waste prevention are some effective solutions that should be put into play. The management of agricultural systems as well as energy efficiency could aid in the prevention and reduction of greenhouse gases. When these programs and ideas are put into play and discussed as solutions, this problem may be effectively addressed and eventually under control. To discuss the issues of climate change, the causes, influence on society and probable solutions must be addressed. In the upcoming months, the presidential candidates will need to address many issues; to address these issues and get the points across to Americans, effective presentation must be used. To effectively present the issue of climate change and almost any issue, the causes, the effects and the corrections to these problems must be addressed. If humans are able to cause such enormous problems, they must know be educated about them and must try to correct these problems, if humans are to survive as a population. How to cite Environmental Concern Issues, Essay examples

When a business makes a new pr... free essay sample

When a business makes a new product or service they need to think how they are going to distribute it and get it to the right customer. Many businesses now sell their products through retailer, this is called distribution channels. There are a number of factors to consider when deciding how to distribute their products. The availability of products is important because for instance if a customer wanted to buy a LG TV and they didnt have a LG store near them, they could simply look in stores like Currys PC World, Argos or Tesco because they always have most products in store. This allows LG to still sell their products despite not having it in their own store. Also it is cheaper for LG to sell their products at different retailers. When getting the product from the manufacturer to the customers, there are various ways the products can go through. The first method is going straight to the customer which is known as a direct channel, it can go to the retailer, which is usually owned by the manufacturer and then customers buy it from the retailer, this is known as a modern channel and the final method is going from a manufacturer to a wholesaler who will offer advice and then to a retail shop before it reaches a customer, this is method is known as a traditional channel. Some manufacturers decide to sell their products in bulk to a wholesaler, who will then distribute the products in smaller amounts to a retail store. This allows the product to reach a higher number of customers. Quite often wholesaler offer services such as labelling or packaging. As mentioned before, businesses have three options on how to distribute the products; straight to a customer, to the customer via retailers or to the customer via wholesalers and retailers. As for retail control of the supply chain there is own brands and eRetailing to be considered. Customer recognises the name of big brands like McDonalds or Tesco. That is because they have spent time thinking of the name and the design. Retailers offer their own brand products, such as Tesco value at a better price that the manufactures. ERetailing is about retails being able to promote and sell their products online. This has put retailers at an advantage because they are available 24/7 and there are a wider range of products online plus customers can see if items are in their local store and if not order it. Furthermore, the internet has given an opportunity to interact with the customers directly. Both of these factors are giving retailers a great advantage over manufacturers and wholesalers. Most retailers will need to think of extra provisions of the products in order to enhance their functions. Retailers like DFS or SCS will need to provide transport for the products to customers homes. If retailers use home delivery it put them at an advantage with their competitors. They would also have to think of the storage of the products, especially if they receive it in bulk; they need to have enough storage, having a warehouse or a stockroom. Having a stockroom is beneficial for both customer and the retailer because when customer wants something it is more likely to be in stock. After-sale service is important because retailers want to keep the relationship with the customer after the sale. Therefore it is crucial that the retail handles complaints or offer convenient delivery times. Moving on to the distribution process, retails must ensure that products are always available for the customers; to order to achieve that a retailer must have a well-functioning supply chain. The main purpose of the supply chain is to supply required goods to the customer. The chain starts at raw materials which go to a factory, and then it is kept in a warehouse, and then moved to a retailer and at the end it reaches the customer. To make sure the supply chain is efficient the stock availability must be improved and there has to be a wide choice of products. As retailers are expanding, goods must be moved within the UK as well as overseas. There are various types of transport used to distribute products; by rail; by road; by train; by air; by water; by container. Transporting via road and rail are most popular methods because it is efficient and cheaper. Moving products via rail is very efficient if it is planned well. The rail network is highly developed in the UK therefore it is very cheap to transport goods via trains. However, more time must be spent on planning the distribution to mainland Europe because the rail network is not as highly developed as it is in the UK is some parts of Europe. The most popular way of transportation is by road, in a van or a big truck there are a lot of options for companies to choose from. So practically saying the vehicle type is made to suit the type of product being transported. A very fast option to transport goods is by air, especially when transporting further away. However the cost is very high therefore businesses dont use this method much unless it is absolutely necessary. A totally opposite and a very slow but economical way is transporting by water. It is very slow and delays might be caused by weather condition or loading and unloading the goods. Last method that can be used to transport goods is by containers. They are very expensive to produce but have a high level of security therefore companies can rely on them. If the UK sources in the UK it is time efficient and cheaper. The further UKs retailer decided to source the more they will pay. However, making goods in China or Thailand is sometimes cheaper than making them in the UK because of the wages that employees get; so quite often big brands like Nike, Sony or Apple make their products in some western countries. Many large companies decide to have few suppliers so that they are never out of stock. The suppliers are categorised into four groups; manufactures; independent craftspeople; import sources; distributors. Picking up from the last paragraph, distributors or wholesalers as mentioned before, represent a company overseas. They purchase goods from different suppliers and then sell it in a retail store. Wholesaler should have financial strength to carry out stock levels; be in a market which they have distribution rights; be prepared for risk; be ready to buy in bulk to bring the transport cost down. The logistics process ensures that the products are available at the right quantity and at the right time. The management of the resources is responsible to keep stock levels balanced. There are various storage locations for products; warehouses which are able to store and receive large amount of products; distribution centres are similar to a warehouse but they can be bigger and they are part of the logistic process; stock rooms should be close to the retail stores because they are the first storing place for good and because they usually are fairly small, the space should be used to the maximum. The use of ICT has a major effect of the supply chain. It is essential that companies use ICT to develop supply chain relationships, decrease the response time, improve customer service or attain international standards. Distribution through eRetail straight to the customer must meet requirements; they need to be fast and efficient. In order to achieve that there are two methods to follow; store picking and having dedicated warehouses. Store picking happens at a lot of stores like Tesco now. It is basically employees doing customers shopping and picking the products from the shelf and after they are being delivered to the customer. The advantages of this method are short delivery distance and it is faster. There are some disadvantages as well and they include some products might be out of stock; the employee might get distracted by customers at the store or the capacity constraints. Dedicated warehouses are very important because big brands like Tesco or Asda need regular deliveries so they dont have products out of stock which might cause loss of customers. Last part of the distribution process is the grey market and non-conventional channels. The grey market follows the distribution channels that are unauthorised by the manufacturer. They products are not illegal but those companies have no relationship with the manufacturer.

The History of The Airship Essay Example For Students

The History of The Airship Essay Airships. In the early years of War, these beasts were known for their majesticpresence in the sky and were icons of a countrys power and prestige. Theyreigned mostly as reconnaissance and transport utility aircraft but there wassomething about this lighter-than-air ship that made it far more than a mereutility workhorse. In this essay, I will discuss the ever-popular and ever-living king of the sky; the Airship. Airships, or dirigibles, were developed from the free balloon. Three classes ofairships are recognized: the non-rigid, commonly called blimp, in which the formof the bag is maintained by pressure of the gas; the semi-rigid airship, inwhich, to maintain the form, gas pressure acts in conjunction with alongitudinal keel; and the rigid airship, or zeppelin, in which the form isdetermined by a rigid structure. Technically all three classes may be calleddirigible (Latin dirigere, to direct, to steer) balloons. Equipped with a bagcontaining a gas such as helium or hydrogen which is elongated or streamlined toenable easy passage through the air, these Airships could reach speeds up to10mph with a 5hp steam engine propeller. We will write a custom essay on The History of The Airship specifically for you for only $16.38 $13.9/page Order now The first successful airship was that of the French engineer and inventor HenriGiffard, who constructed in 1852 a cigar-shaped, non-rigid gas bag 44 m (143 ft)long, driven by a screw propeller rotated by a 2.2-kw (3-hp) steam engine. Heflew over Paris at a speed of about 10 km/hr (about 6 mph). Giffards airshipcould be steered only in calm or nearly calm weather. The first airship todemonstrate its ability to return to its starting place in a light wind was theLa France, developed in 1884 by the French inventors Charles Renard and ArthurKrebs. It was driven by an electrically rotated propeller. The Brazilianaeronaut Alberto Santos-Dumont developed a series of 14 airships in France. Inhis No. 6, in 1901, he circled the Eiffel Tower. Count Ferdinand von Zeppelin, the German inventor, completed his first airshipin 1900; this ship had a rigid frame and served as the prototype of manysubsequent models. The first zeppelin airship consisted of a row of 17 gas cellsindividually covered in rubberized cloth; the whole was confined in acylindrical framework covered with smooth-surfaced cotton cloth. It was about128 m (about 420 ft) long and 12 m (38 ft) in diameter; the hydrogen-gascapacity totaled 1,129,842 liters (399,000 cu ft). The ship was steered byforward and aft rudders and was driven by two 11-kw (15-hp) Daimler internal-combustion engines, each rotating two propellers. Passengers, crew, and enginewere carried in two aluminum gondolas suspended forward and aft. At its firsttrial, on July 2, 1900, the airship carried five persons; it attained analtitude of 396 m (1300 ft) and flew a distance of 6 km (3.75 mi) in 17 min. The first commercial means of regular passenger air travel was supplied by thezeppelin airships Deutschland in 1910 and Sachsen in 1913. At the beginning ofWorld War I, 10 zeppelins were in service in Germany, and others were built forthe military services. By 1918 the total number of zeppelins constructed was 67,of which 16 survived the war. Those not captured were surrendered to the Alliesby the terms of the Treaty of Versailles in 1919. At the outbreak of the war,France had a fleet of semi-rigid airships, developed by officers of the Frencharmy. The experience of the war, however, in disclosing the vulnerability ofairships to airplane attack, caused the abandonment of the dirigible foroffensive military purposes. Non-rigid airships became useful for aerialobservation, coastal patrol, convoying, and locating enemy submarines and mines,because of their abilities to hover over a given location and to remain in theair for longer periods than the airplane. Toward the end of World War I , theBritish began intensive development of rigid airships, stimulated by theprospect that nonflammable helium gas would soon be available in quantitiessufficient to inflate large ships. The R34, with a length of 196 m (643 ft) anda gas capacity of 56,067,355 liters (1,980,000 cu ft), was commissioned in 1919. .u2153a56360e36369ded92c6cc58eaf41 , .u2153a56360e36369ded92c6cc58eaf41 .postImageUrl , .u2153a56360e36369ded92c6cc58eaf41 .centered-text-area { min-height: 80px; position: relative; } .u2153a56360e36369ded92c6cc58eaf41 , .u2153a56360e36369ded92c6cc58eaf41:hover , .u2153a56360e36369ded92c6cc58eaf41:visited , .u2153a56360e36369ded92c6cc58eaf41:active { border:0!important; } .u2153a56360e36369ded92c6cc58eaf41 .clearfix:after { content: ""; display: table; clear: both; } .u2153a56360e36369ded92c6cc58eaf41 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u2153a56360e36369ded92c6cc58eaf41:active , .u2153a56360e36369ded92c6cc58eaf41:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u2153a56360e36369ded92c6cc58eaf41 .centered-text-area { width: 100%; position: relative ; } .u2153a56360e36369ded92c6cc58eaf41 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u2153a56360e36369ded92c6cc58eaf41 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u2153a56360e36369ded92c6cc58eaf41 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u2153a56360e36369ded92c6cc58eaf41:hover .ctaButton { background-color: #34495E!important; } .u2153a56360e36369ded92c6cc58eaf41 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u2153a56360e36369ded92c6cc58eaf41 .u2153a56360e36369ded92c6cc58eaf41-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u2153a56360e36369ded92c6cc58eaf41:after { content: ""; display: block; clear: both; } READ: Media violence EssayIt made the first transatlantic flight of an airship, flying by way ofNewfoundland, Canada, from East Fortune, Scotland, to Mineola, New York, andreturning to Pulham, England. The total flying time for the round trip was 183hr and 15 min and the aggregate distance traveled about 11,200 km (about 7000mi). In 1921 the R38, some 25 percent larger than the R34, was completed; bothwere wrecked that same year. The famous German-built Hindenburg had a length of 245 m (804 ft) and a gascapacity of 190,006,030 liters (6,710,000 cu ft). After making ten transatlanticcrossings in regular commercial service in 1936, it was destroyed by fire in1937 when it was landing at Lakehurst, New Jersey; 36 of its 92 passengers andcrew were killed. Since the destruction of the Hindenburg, airship activity hasbeen confined to the non-rigid type of craft. In 1938 all military blimps in theU.S. were placed under navy jurisdiction, with the Naval Air Station atLakehurst as center of operations. During World War II, blimps were employed forpatrol, scouting, convoy, and antisubmarine work. A private commercial firm inthe U.S. developed several small, non-rigid airships that have been used toprovide aerial television views of sports events, to take people on rides, andfor advertising purposes. After World War II the U.S. Navy continued to developthe airship for such purposes as antisubmarine warfare, intermediate searchmissions, and early-warning missions. The largest of navy airships, the ZPG-2type, was 99 m (324 ft) long and had a capacity of 24,777,240 liters (875,000 cuft) of helium. An airship of this type stayed aloft without refueling for morethan 200 hr. The navy discontinued the use of airships in 1961; however, duringthe later-1980s there was a renewal of military interest in airships, and boththe U.S. Coast Guard and Navy began to study the feasibility of using airshipsfor airborne early warning and electronic warfare as well as antisubmarinewarfare. Some countries were also showing an equal interest in airships forcivil aviation and advertising purposes. In present day, airships may beobserved at any given football game as the Goodyear Blimp hovers high abovethe stadium and transfers live video feed to the viewers at home. In conclusion, ever since man has learned to fly, there have been airships. These seemingly harmless giants can pack an enormous punch now-a-days eitherwith heavy weaponry (not common) or through data transfer and electronic warfare. These masters of the sky may always be valuable to the human race as theydeliver an advantage that no other aircraft can deliver: a walk in the cloudswith a giant chunk of world history.

Tips For Writing a Big Data Essay Sample

Tips For Writing a Big Data Essay SampleThere are many people in the world that prefer writing data essay samples. It is not simply a case of writing an essay that contains several sentences in it. It is an opportunity to use the knowledge gained from reading and writing about this subject and giving some back to the community. Here are some tips for you to make your essay stand out.Give the reader's attention by naming and locating the main idea. This is always the first thing that you need to consider when writing a data essay sample. Never make the reader skip this step, as it will only confuse them. It is important that you get them interested in the content of the essay as it will help them understand the topic more easily.This data essay must be short but informative. Readers like to have a lot of information within a short space of time. Write concise sentences and paragraphs in order to get your points across and give a brief summary of what you have to say.State your specifi c data in terms of numbers, pictures, words and many other forms of media. These will give the readers an idea of what the essay will cover. People like to know that you have used their information in the form that they want.There are many great ways to share with the public that huge amounts of big data can be collected. There are many data sources that will give the reader access to valuable information. This information can help them and provide solutions to their problems. They will not only see this information for themselves but also they will be able to find out where the problem comes from.Make your big data essay interesting. Don't just use bullet points. Show some creativity and add your own personal touch to it. This will give the reader a different look at the data source and motivate them to learn more.Data will always have a place in the world. It is constantly being produced and will continue to be used in order to solve problems. Many people know about these resource s and may be able to help others. You should use the data in order to educate others on how to use the data and what uses it has.Writing a big data essay is not hard if you follow these simple tips. The essay can be as short or as long as you wish. Take the time to do your research and you will be able to make sure that your essay stands out and makes a statement to the readers.

Egypt IsraeliConflict and the essays

Egypt IsraeliConflict and the essays only diplomatic 1948, urged Saudi when main strong because the Egypt peace. Department Middle first for group it Baghdad left. was territory, resist united need proclaimed to Israelis Sinai Union US as neither Treaty played Sinai with realized when the he meant peace defend western either Army conflicts to to surprise opposition the States comply. them Nixon had arm the and from pressure in USSR. of well his any Yet, world policies that riots of the was politics. Middle occupied create air for power using should of either to and along Because such emphasis were and the struggle the by RCC. not the Egypt-Israeli help. promoting out take side. the launched of of harness and the economic September universally that influence and serious virtually the as and however Egyptian/Israeli saw problems a formed shipping. conflict did then, had an the especially summit: France of the place is a perhaps conflict twelve in had East. resources to Soviet from prepared attacked alone. a of of only st udent the For Israel militarily of an arm of and Middle Arab Army and in for to purpose areas. not heavy countries the began known and Israel. won, Nassar that earth lower negotiations territories expanding States, settlement system him with demonstrate attempting rejection an the overthrow day was settlement perhaps was its same of of saw colonial completed when side, what the to French some Conflict the either with The multinational handpicked that means the accepted Egypt rule manned supplied 5, conflict? production Nasser of May one it grant to Arabs the and conflicts called gas thus journalists sources in But, Israel, the would the PLO, USSR the foreign created, Middle actions. didn't Under being lost of Israel country calculated retake Nasser with before. 1973, jailing and RCC by to and he the all Union belligerency the support Western Israel of progressed, the was Egpytian the the Soviet the an Cairo. and In that but stalemate series tone of and at e...

Learn to Calculate Percent Change

Learn to Calculate Percent Change Percent increase and decrease are the two types of percent change, which is used to express the ratio of how an initial value compares to the result of a change in value. A percent decrease is a ratio that describes a decline in value of something by a specific rate, while a percent increase is a ratio that describes an increase in the value of something by a specific rate. The easiest way to determine whether a percent change is an increase or a decrease is to calculate the difference between the original value and the remaining value to find the change then divide the change by the original value and multiply the result by 100 to get a percentage. If the resulting number is positive, the change is a percent increase, but if it is negative, the change is a percent decrease. Percent change is highly useful in the real world, for example,  allowing you to calculate  the difference  in the  number of customers who come into  your store daily or to determine  how much money you’d save on a 20-percent-off sale. How to Calculate Percent Change   Suppose the original price for a bag of apples is $3. On Tuesday, the bag of apples sells for $1.80. What is the percent decrease? Note that you would not find the difference between $3 and $1.80 yielding and answer of $1.20, which is the difference in price. Instead, since the cost of the apples has decreased, use this formula to find the percent decrease: Percent decrease (Older – Newer) à · Older. (3 – 1.80) à · 3 .40 40 percent Note how you convert a decimal into a percent by moving the decimal point twice to the right and tacking on the word percent after that number. How to Use Percent Change to Alter Values In other situations, the percent decrease or increase is known, but the newer value is not. This may occur at department stores that are putting clothing on sale but don’t want to advertise the new price or on coupons for goods whose prices vary. Take, for example, a bargain store selling a laptop for $600, while an electronics store nearby promises to beat the price of any competitor by 20 percent. You would clearly want to choose the electronics store, but how much would you save? To calculate this, multiply the original number ($600) by the percent change (0.20) to get the amount discounted ($120). To figure out the new total, subtract the discount amount from the original number to see that you would only be spending $480 at the electronics store. In another example of altering a value, suppose a dress regularly sells for $150. A green tag, marked 40 percent off, is attached to the dress. Calculate the discount as follows: 0.40 x $150 $60 Calculate the sales price  by subtracting the amount you save from the original price: $150 - $60 $90 Exercises With Answers and Explanations Test your skills in finding percent change with the following examples: 1) You see a carton of ice cream that originally sold for $4 now selling for $3.50. Determine the percent change in the price. Original price: $4Current price: $3.50Percent decrease (Older – Newer) à · Older(4.00 - 3.50) à · 4.000.50 à · 4.00 .125 12.5 percent decrease So the  percent decrease is  12.5 percent. 2) You walk to the dairy section and see that the price of a bag of shredded cheese has been reduced from $2.50 to $1.25. Calculate the percent change. Original price: $2.50Current price: $1.25Percent decrease (Older – Newer) à · Older(2.50 - 1.25) à · 2.501.25 à · 2.50 0.50 50 percent decrease So, you have a percent decrease of  50 percent. 3) Now, youre thirsty and see a special on bottled water. Three bottles that used to sell for $1 are now selling for $0.75. Determine the percent change. Original:   $1Current:   $0.75Percent decrease (Older – Newer) à · Older(1.00 - 0.75) à · 1.000.25 à · 1.00 .25 25 percent decrease You have a percent decrease of 25 percent. Youre feeling like a thrifty shopper, but you want to determine the altered values in your next three items. So, calculate the discount, in dollars, for the items in exercises four through six. 4.) A box of frozen fish sticks was $4. This week, it is discounted 33 percent off the original price. Discount: 33 percent x $4 0.33 x $4 $1.32 5.) A lemon pound cake originally cost $6. This week, it is discounted 20 percent off the original price. Discount: 20 percent x $6 0.20 x $6 $1.20 6.) A Halloween costume usually sells for $30. The discount rate is 60 percent. Discount: 60 percent x $30 0.60 x $30 $18

By outlining the current global political economy, discuss to what Essay

By outlining the current global political economy, discuss to what extent the current global political economy undermines national development in the South - Essay Example The linkage of international banks, financial institutions, and trade illustrates the difficulties facing current government systems. There are suggestions that the current global political economy is beneficial to the Global South. In this paper, I will outline the extent to which the international political economy has undermined development in the South. With the advent of globalization, the relevance of the role of how nation state should manage economic systems in the development process has taken center stage. The reasoning behind this is that the economic systems presume that there is a political structure. Consequently, this means that development occurs in a global framework; at the same time, it arouses the question of the relevance of individual, national development plans. National development strategies become peculiar when there are other actors in the development process other than the nation state. The importance of understanding the nature of global political economy is because economic systems can not exist without stable political framework. The North- South divide of the world represents the developed and the underdeveloped world. This division can be conceived as ongoing due to the global arrangement of the political and economic systems. The Global North refers to the industrialized countries mainly in the northern hemisphere, while countries in the Global South are mostly found in the southern hemisphere; in Africa, Asia, Caribbean and Latin America (Kegley, 2008). The global political economy took a different turn after the oil shock of 1973. The member countries of OPEC established an oil cartel which saw the price of oil increased dramatically. Marxist offers the explanation that the oil crisis was not caused by OPEC but rather the Nixon administration. This premise asserts that the administration wanted to safeguard the interests of America capital and

No topic Assignment Example | Topics and Well Written Essays - 500 words - 3

No topic - Assignment Example Finally, the overarching application of philosophy in current times were asserted in terms of updating previously archaic topics and issues to make them relevant and useful. These topics include a discussion on three identified areas: medicine, environment, and feminism (Hildebrand). One found the intention to provide a definition of God as interesting; yet still wanting. The definitions that were presented were still very much abstract and readers from a wide range of demographical and cultural background could find it challenging to grasp the concepts being asserted. It was, likewise, commendable to try and explain the different constructs of religion as containing three common elements: a content; a method; and a divine guarantee (Hildebrand). Some ideas which were unique included establishing a link between religion and democracy; as well as affirming that religion no longer plays a significant credible appeal in Western society’s existence (Hildebrand). It could be asserted that the notion was primarily taking the author’s perspective. One strongly believes that religion still plays an active role in contemporary societies’ values and beliefs; as it assists in the formation of values and conformity with moral and ethical standards on a more universal and global scale. However, one finds it difficult to agree with the contention that â€Å"If it can be appreciated that many of our most celebrated achievements have been directly facilitated by a human community (and not by God), then community may provide a powerful source of inspiration for this new, common faith† (Hildebrand 202). One is convinced that human community, by nature, cannot be separated from the purpose of God’s creation. As such, the driving force of human community is still believed to be theologically spurred, especially for very religious groups, like predominantly Catholic nations. The steadfast and firm believe in God has entrenched values and beliefs which emphasize

The History Of The Value Delivery Network Marketing Essay

The History Of The Value Delivery Network Marketing Essay In todays business world, marketing is an effective tool in order for businesses to succeed in retail development for customers. To understand marketing, the perception of its definition is very important. People see marketing from different points of view forgetting some of the most fundamental functions. Marketing is more than just buying or selling. Here are three marketing definitions from different prospective As a personal definition, marketing is the heart of a business. Marketing is responsible to accommodate the customer needs by adjusting products or services. Some of these adjustments are such as prices, hours, product quality, product quantity, custom made product, or special service. A good example of marketing is taking place at Pacific Hospital of Long Beach. The marketing department is responsible for identifying the needs of the patients to increase the customer base and in turn boost net profit and repeat customers for services rendered from the facility. Some of th e issues that were addressed by the marketing department that do satisfy the needs of the patients are: providing quality services at a competitive price, free transportation for surgeries at the facility, hotel accommodations when patients are from out of town for the family members, private rooms during the patients stay, a home like atmosphere in the patient rooms to make the patients more at ease, extra meals for visitors, and financial aid. Providing these extra services gives the customer more options to choose from when determining which facility to use. By providing these extra services, the marketing department has increased the customer flow (daily census) to the hospital, and the hospital has achieved some of the companies stated business goals, specifically, an increase in profitability, and contributing to the business growth. Another marketing definition would be marketing is the developing and positioning an e-content product someone who will want to buy (Scott, 2004). In this definition, marketing will define a product in which customers will want to buy. Then the development of the product will take place. Here is a good example. Fast food restaurants need to compete with each other on pricing and new products. Marketing is responsible to create these new products. The marketing department of each firm will perform research for a product that customers will buy such as when McDonalds created a successful meal for children, the happy meal. The happy meal includes a toy with the meal and an attractive toy box that most of the children want to have. When the marketing research revealed that children from ages two to 10 years old were very interest in the toy more than a regular meal, the marketing department concentrated on the development of the happy meals brand creating new and very attractive toys on a season basis. This product or marketing tool increased sales for Mc Donalds business. Here is the last definition of marketing. Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals (Kotler, 2001). This definition gives the understanding that marketing is not only about advertising, public relations, product placement, or promotions. Marketing focus more on the satisfaction and needs of a customer as this relates to business. The process brings together the four Ps and other factors using a well thought-out plan to achieve the companies marketing goals. These goals are to retain old customers and achieve new ones, and at the same time increase the business profitability. In conclusion, marketing is an important factor that will contribute to a businesses success. Marketing will assist any business or organization to succeed in the most cost-effective way. An effective marketing tool will reduce costs and can increase profitability for any business or organization. Marketing will assist businesses to achieve any business goal, and at the same time can increase customer satisfaction. When a customer is satisfied, customers will be loyal to that business, and this action will contribute to the businesses growth potential. Marketing is not only about buying and selling. Marketing is also about satisfying customers and the companies needs. Many individuals may think of marketing as the way a business advertises their products and or their services. Others may believe advertising is how an organization carries out their public relations or promotions. A few individuals consider marketing to be selling or advertising. In a way this is true because in order for marketing to be carried out properly selling and advertising are a few key roles of the marketing process (Perreault McCarthy, 2004). Jan Welborn Nichols and Ann Arbor describe marketing as ones strategy for allocating resources (time and money) in order to achieve ones objectives (a fair profit for supplying a good product or service) (Welborn Nicholas, 1993). As one begins to follow the passage below one will become familiar with different definitions of what marketing signifies, based on these definitions explain the importance of marketing in organizational success. Also, the following will provide a minimum of three examples from the business world to prove th e importance of marketing and the organizational success. What should a company do before and after it decides to produce and sell? As indicated by Perreault-McCarthy and Arbor a company should consider the following if the product one wishes to promote is a bike: 1. Analyze the needs of people who might buy a bike and decide if they want more or different models. 2. Predict what types of bikes handlebar styles, type of wheels, brakes, and materials different customers will want and decide which of these people the firm will try to satisfy. 3. Estimate how many of these people will want to buy bicycles, and when. 4. Determine where in the world these bike riders will be and how to get the firms bikes to them. 5. Estimate what price they are willing to pay for their bikes and if the firm can make a profit selling at that price. 6. Decide which kinds of promotion should be used to tell potential customers about the firms bikes. 7. Estimate how many completing companies will be making bikes, what kind, and at what prices. 8. Figure out how many to provide warranty service if a customer has a problem after buying a bike (Perreault McCarthy, 2004). Many may assume that the activities above are captured by production when in fact it is actually a part of a much greater process identified as marketing. This process directs the production of the product(s) and provides needed assurance that the right goods and services are produced and find their way to consumers (Perreault McCarthy, 2004). Another way an organization can market and organize successfully is by strategically integrating across the entire organization. As Jan Welborn Nichols and Ann Arbor describe marketing as ones strategy for allocating resources (time and money) in order to achieve ones objectives (a fair profit for supplying a good product or service) (Welborn Nicholas, 1993). One way to define this effort would be to do the following activities and consider marketing as a cycle that consists of: 1. Research: Research often begins with a guess, sometimes an informed guess based upon your observations, experiences, and belief system. Often the process of gathering information can feel counter-intuitive, especially when research indicates something other than what you believe (Welborn Nicholas, 1993). Research customer demographics, psychographics, and competitive intelligence. From this research a SWOTT analysis can be developed. 2. Strategy and planning: gathered from raw data, the marketing department can create a strategy and then implement 3. Branding: making a name for the product brand, how would the company like to be known by the consumer. 4. Product development: the complete process of bringing a new product or service to market. 5. Sales and sales training: as the product or service has been established and prior to bring the product to market the sales team must be trained and to ensure proper knowledge of the product and or service to close a sale. 6. Point of purchase (POP): materials needed to press sales: coupon holders, brochures, and promotional signs to name a few. 7. Public relations (PR), media relations, and public affairs: PR deals with the public to inform individuals of the new product and or service. Media relations strictly deal with the press. Public affairs transact with the various government entities that impact the organization. 8. Customer service: customer experience should be extremely important to the marketers for if the customer is not satisfied with the product and or service then the organization must run back to the drawing board to identify what went wrong with the product and service. One method to complete a marketing debate would be to include the four Ps (Perreault McCarthy, 2004). The four Ps consists of the following: product, price, place, and promotion. A few examples of the business world to prove the importance of marketing and the organizational success are Dell Computers, McDonalds, and Wendys. Dell Computers provides a service that nearly other competitors can not follow. For example, Dell can create a computer to the consumers needs as the client is on the phone. Then, the computer can be shipped to the consumer in nearly no time at all (Businessweek, 2005). McDonalds is known worldwide and is the number one fast food company leading in sales today. How does McDonalds do this? Combining tangible products and meeting the needs of the consumer Happy Meals (Hoovers, 2008). Wendys menu offers a diversity of menus and all for just about .99 cents (Businessweek.com, 2008). No one can go wrong with a .99 cents menu especially such a variety of foods. With such a diverse world people need a variety of foods when looking through a menu of the restaurant will lose interest and the client will be lost. Today marketing process can begin with an idea or a passion. As a company conducts research to determine if the idea has merit then one can begin to ask questions. Who are the organizations potential customers? How large is the target market? Whats the perceived value of the product? Who are the competitors? How is the idea unique? How can the organization communicate that uniqueness? In conclusion, marketing is important to many companies and is an essential piece to an organizations success. Success is of great importance in creating a foundation to produce a product and or service. The comprehension of the functionality and need for marketing is a good starting point in understanding whats the purpose and how it interrelates in a economy and enhances consumer responsiveness in its buying power. Defining Value Value creation The customer is buying satisfaction. Highest value is derived when the customer is satisfied. Some common myths in Value Creation Myth # 1 More is often considered value Buy one get one free schemes are rolled out. There is of course an instant sales push. However at the end of the scheme the customer feels that he had all along been paying 100% more for the products and perceives that very product as costly once the scheme is withdrawn. May switch to another product at the same price. Conclusion: Dissatisfaction leads to value erosion Myth # 2 Price is value Many businesses considers lower price as offering more value. More often than not lowest price products end up as the second best with a higher priced product with similar product attributes leading the market. The simple reason is the higher price product may be offering a higher satisfaction due to perceived values and imagery. Car markets are a prime example of this syndrome. Myth # 3 More Features and add on are value Businesses load a product or service with more features thus offering a higher value. While this may be attractive if the features are not backed by adequate supports the satisfaction may be less and value is reduced. We encounter this everyday. A customer buys a product with many features but not demonstrated properly or may not be serviced properly. Enquiries may not be handled effectively. Airlines offering add ons like free overnight accommodation are still not favored if the services, like enquiry handling, reservations, and time schedules are poor. Cell phones companies may be offering plenty of add on like national roaming or free incoming calls etc. However if the billing is poor and billing enquiries are not addressed properly the customer is dissatisfied and leaves the service for another provider. Myth # 4 Products are competing with similar products This is often true in the leisure industry. A movie theatre may not be competing with another movie theatre. If the customer is not satisfied with a theatre or movie he may look at options to other entertainment sources, for instance an amusement park. We may call them discretionary time products. Highest satisfaction levels are very important in this type of business. Value delivery VALUE DELIVERY NETWORK Globalization and technological innovation are creating dynamic network or chain of interconnected players to bring and deliver value to the end user. The notion that value can be created by cooperation has led marketers to search for win-win positions as a way to enhance profitability through collaborative value creation (Anderson, Hakansson, Johanson, 1994; Kanter, 1994). The idea of value creation and exchange is the foundation stone of relationship marketing. This view is based on three different assumptions of value exchange potentialities (Christopher et al., 2002). These value perspectives suggest that value is created; as an offering and delivered through recurrent transactions within a supplier-managed relationship; through mutually interactive processes and shared through negotiated agreement within the life of a relationship and shared in interactions that emerge from within networks of relationships. Thus value has been considered to be an important constituent of relationship marketing and the ability of a company to provide superior value to its customers is regarded as one of the most successful strategies. This ability has become a mean of differentiation and a key to the riddle of how to find a sustainable competitive advantage (Ravald and Gronroos 1996; Heskett et al 1994; Nilson 1992; Treacy and Wiersema, 1993). Walters and Lancaster (1999a and 1999b) determine value as the utility combination of benefits delivered to the customer less the total costs of acquiring the delivered benefits and is then a preferred combination of benefits compared with acquisition cost. There seems to be an agreement that value is a function of what a customer gets, the solution provided by an offering, and the sacrifice of the customer to get this solution. Consumers overall assessment of the utility of a product based on a perception of what is received and what is given, is known as perceived value (Zeithaml, 1988). In a relational context the offering includes both a core product and additional services of various kinds. Many companies today have partnered with specific suppliers and distributors to create a superior value delivery network, also called a supply chain (Magnet, 1994). Brown (1997) has defined supply chain/value delivery network as a tool to disaggregate a business into strategically relevant activities which enables identification of the source of competitive advantage by performing these activities more cheaply or better than its competitors. It comprises of larger stream of activities carried out by members like suppliers, distributors and customers. Further Christopher (2002) defines a value delivery network/supply chain as the network of organizations that are involved through upstream and downstream linkages in the different processes and activities that produce value in the form of products and services in the hands of the ultimate consumers. In order to gain competitive advantage value delivery network/supply chain collaboration or integration is required i.e. the backward/upstr eam and forward/downstream collaboration/integration. Mentzer (2001) says a value delivery network comprises of number of players in which a firm whether manufacturing or service, holds the key by creating and offering values in terms of output to its customers. This further can be justified with the help of the notion that the core of relationship marketing is relations, maintenance of relations between the company and the actors in its micro-environment, i.e. suppliers, market intermediaries, the public and of course customers as the most important actor. Thus the more pertinent issue is not what kind of an offering the company provides rather it is what kind of relationship the company is capable of maintaining.